Copywriter

This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders—to translate briefs into work that is sharp, original, and unmistakably Asana. You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization.

You bring deep conviction and active curiosity to your work, including a genuine interest in how AI can augment the craft of writing. You know how to use these tools intelligently without sacrificing creative ownership, and you build workflows that help the team move faster without compromising quality or your own originality.

This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you'll achieve

• Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces
• Serve as the hands-on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials
• Lead copy on the highest-complexity, highest-visibility initiatives from brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way
• Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent, compelling story together
• Mentor and coach colleagues and cross-functional partners on what does and doesn't ring true to Asana's voice; develop resources and tools that make strong writing more accessible to the wider team
• Drive alignment with senior stakeholders and cross-functional partners, presenting creative rationale confidently and leading feedback conversations with clarity and conviction
• Connect language and copy decisions to business outcomes, advocating for creative choices in terms of audience, objective, and measurable impact
• Identify and implement AI-powered writing workflows that increase speed, efficiency, and creative range, while maintaining authorial voice and original thinking
• Manage vendors and contract copywriters as needed, ensuring quality and brand consistency
• Give and receive direct, constructive feedback through critique, and contribute to a creative culture where high standards and generosity coexist
• Manage multiple initiatives simultaneously with strong organizational judgment, moving projects reliably from brief to execution

About you

• 8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• A portfolio that demonstrates range across campaign copy, video scripts, digital advertising, and branded content—with a clear and distinctive point of view of B2B and B2C creative
• Recognized expertise in brand voice: you've built and documented voice frameworks, and you can teach others to apply them with consistency and confidence
• Proven ability to lead complex, cross-functional creative projects from brief to delivery with minimal oversight
• Experience working alongside designers and cross-functional stakeholders in a deeply integrated creative process
• Strong strategic instincts: you connect language choices to business objectives and can make the case for your creative decisions to senior and executive stakeholders
• A fluent, confident communicator—verbally and in writing—who can drive alignment, present work persuasively, and model clear thinking for others
• Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed, efficiency, or creative range—without losing authorial ownership
• High EQ and a growth mindset; you welcome feedback, generously share knowledge, and approach collaboration with a "yes, and" attitude
• All submissions must include a link to a portfolio or writing samples

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we'll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $132,000-150,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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