Social Media Assistant

Job Title: Social Media Assistant

Location

This role is based at our headquarters in Dubai, UAE.

Job Overview

The Social Media Assistant will play a vital role in executing Club L London’s global social media and content strategy. You will help deliver engaging, high-quality content across various social platforms, working closely with both the Social Media and Marketing teams to maximize reach, engagement, and brand impact.

Key Responsibilities

• Support the delivery of the brand’s social media strategy on platforms such as Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Assist in planning, scheduling, and publishing content across all social channels, ensuring timely delivery aligned with campaign objectives.
• Execute social-first campaigns, rolling out activities across multiple platforms in line with the overall brand strategy.
• Monitor social media channels daily, engaging with the community and escalating customer queries as necessary.
• Conduct social listening to identify trends, cultural moments, and audience insights that inform content creation.
• Support the creation of reactive, trend-led content to capitalize on emerging opportunities.
• Monitor and report on social media performance, utilizing analytics tools to highlight key learnings and optimization opportunities.
• Conduct competitor and industry research to keep the team updated on platform changes and best practices.
• Drive follower growth, engagement, and brand awareness through innovative content ideas.
• Assist in managing user-generated content (UGC) to meet content pillars and campaign requirements.
• Collaborate with Brand, PR, Creative, and Marketing teams to deliver social-first content.
• Ensure consistent brand tone of voice across social channels, adhering to brand guidelines.
• Support coordination of content shoots, influencer collaborations, and campaign assets.
• Perform administrative tasks including content calendars, asset management, reporting, and tracking.

Qualifications

• Previous experience in social media, digital marketing, or content-focused roles.
• Strong understanding of major social media platforms and current trends.
• Creative mindset with a passion for fashion, culture, and digital content.
• Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
• Strong attention to detail and accuracy under deadlines.
• Familiarity with social media scheduling and reporting tools, as well as platform analytics.
• Basic editing skills for short-form video content, including Reels and TikTok.
• A proactive self-starter eager to learn and contribute innovative ideas.
• Strong communication and interpersonal skills for effective collaboration.
• Enthusiastic about building engaging online communities.
• Experience in fashion, beauty, lifestyle, or e-commerce is a plus.

Language Requirements

Proficiency in English is required. Knowledge of Arabic is a plus.

Visa Sponsorship

Visa Provided for eligible candidates.

• Previous experience in a social media, digital marketing, or content-focused role.
• Strong understanding of major social media platforms and current social media trends.
• Highly creative with a passion for fashion, culture, and digital content.
• Excellent organisational skills with the ability to manage multiple tasks in a fast-paced environment.
• Strong attention to detail and ability to work accurately under deadlines.
• Comfortable using social media scheduling and reporting tools, as well as native platform analytics.
• Basic editing skills across short-form video content, Reels, TikTok, and mobile editing apps.
• A proactive self-starter who is eager to learn and contribute fresh ideas.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Positive, enthusiastic, and passionate about building engaging online communities.
• Experience within fashion, beauty, lifestyle, or e-commerce brands is desirable but not essential.

• Support the delivery of the brand’s social media strategy across key platforms including Instagram, TikTok, Facebook, Pinterest and YouTube.
• Assist with the planning, scheduling, and publishing of content across all social channels, ensuring content is delivered on time and aligned with campaign objectives.
• Help execute social-first campaign activity, supporting the rollout of campaigns across multiple platforms in line with the wider brand and marketing strategy.
• Monitor social media channels daily, engaging with the community and escalating customer queries where appropriate.
• Assist with social listening, identifying relevant trends, cultural moments, and audience insights to help inform content creation and strategy.
• Support the creation of reactive, trend-led content, helping the team respond quickly to emerging opportunities and conversations.
• Monitor and report on social media performance using platform insights and analytics tools, highlighting key learnings and opportunities for optimisation.
• Conduct competitor and industry research, keeping the team informed of platform updates, emerging trends, and best practices.
• Assist in driving follower growth, engagement, and brand awareness through creative content ideas and community-focused activity.
• Support the Outreach team by helping to manage and organise UGC content, ensuring content pillars and campaign requirements are met.
• Work closely with the Brand, PR, Creative, and Marketing teams to support the creation and delivery of social-first content.
• Help maintain a consistent brand tone of voice across all social channels, ensuring all content aligns with brand guidelines.
• Support the coordination of content shoots, influencer content, and campaign assets where required.
• Assist with administrative tasks including content calendars, asset management, reporting, and campaign tracking.