Location: Alaba Coker, Lagos
Employment Type: Full-time
Department: Sales
About the Role
- The Area Sales Manager will be responsible for driving sales growth, developing customer relationships, and expanding the market within an assigned territory.
- The role focuses on achieving sales targets, identifying new business opportunities, managing key accounts, and ensuring excellent customer satisfaction.
- To guide the company towards profitability and long-term success, the Area Sales Manager will execute sales strategies, grow market share, and build sustainable customer partnerships that support Prima Corp's business objectives.
Primary Duties & Responsibilities
- Maintaining and increasing sales of your company’s products.
- Reaching the targets and goals set for designated areas.
- Establishing, maintaining and expanding customer base in designated area.
- Servicing the needs of existing customers.
- Setting sales targets for individual reps and unit teams.
- Monitoring your team’s performance and motivating them to reach targets.
- Assessing costs, competition, and supply and demand to identify selling prices.
- Increasing business opportunities through various routes to market.
- Establishing a sales training program to train new sales reps.
- Perform any other duties as required
Qualifications & Requirements
- Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field.
- Minimum of 7 years' sales experience, preferably in manufacturing, packaging, FMCG, or a related industry.
- Proven track record of achieving and exceeding sales targets.
- Strong experience in key account management, business development, and territory management.
- Good understanding of the PET preforms, cap, beverage, food, or packaging market is an added advantage.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Willingness to travel extensively within the assigned territory.
Key Competencies:
- Sales & Business Development
- Customer Relationship Management
- Negotiation Skills
- Market Analysis
- Leadership & Team Management
- Sales Forecasting & Reporting
- Proficiency in CRM and Sales Software
- Microsoft Excel & PowerPoint
- Communication & Presentation Skills.
What We Offer
- Competitive salary and benefits
- Growth and training opportunities
- Supportive and safety-focused work environment
- Employee Welfare – HMO, Staff Bus, Staff Canteen.
Application Closing Date
16th October, 2026.
Interested and qualified candidates should send your CV and explain why you’re interested in this position to: hr.recruitment@primacorpltd.com using "Area Sales Manager" as the subject of your email.
