Job Title: Brand Manager
Location: Oshodi - Isolo, Lagos
Job Type: Full-time
About the Job
- The Brand Manager translates category strategy and growth bets into strong, consumer-led brand plans and disciplined execution for assigned brand(s).
- The role builds stronger, more relevant brands that drive profitable category growth by combining consumer insight, brand planning, demand creation, innovation and commercial performance.
- Working through the Category Growth Squad and with shared Marketing capabilities, the Brand Manager is the day-to-day custodian of the assigned brand(s), converting strategy into clear plans, 90-day priorities, high-quality execution and performance learning.
Responsibilities
- Convert category strategy and growth bets into annual brand plans, 90-day priorities and clear execution roadmaps for assigned brand(s).
- Define brand objectives, strategic choices, activity calendars and success measures aligned with category and business goals.
- Use consumer, competitor, channel and brand performance data to identify growth opportunities, risks and actions.
- Recommend portfolio, SKU, pack, pricing and activation actions that strengthen brand power and profitable category growth.
- Act as day-to-day brand custodian, protecting positioning, identity and consistency across teams, agencies and consumer touchpoints.
- Build deep understanding of target consumers, shoppers, category trends and competitive activity using research, market intelligence and field learning.
- Translate insight into clear opportunity spaces, brand propositions, communication ideas and innovation concepts for review with the Category Manager.
- Support concept, claims, pack, pricing and business-case development, ensuring ideas are consumer relevant, distinctive and commercially viable.
- Execute approved brand positioning, identity, tone of voice and consumer promise consistently across assigned touchpoints.
- Develop integrated demand-creation plans across media, digital, social, PR, experiential, trade and in-market activation as relevant.
- Write sharp, consumer-grounded agency briefs that connect brand strategy, business objectives, target audience, desired response and KPIs.
- Partner with Media & Connections and agency teams to improve creative quality, media effectiveness and execution consistency.
- Track campaign impact and optimize activity based on evidence, learning and return on investment.
- Maintain high standards of brand expression across packaging, content, POS and consumer activation.
- Play an active role in the Category Growth Squad, owning agreed brand actions and helping unblock delivery.
- Partner with Insights, Media, Operations, Sales, Trade Marketing, Finance, Supply Chain and R&D to convert plans into coordinated execution.
- Bring clear brand performance updates, business cases and recommendations to weekly and monthly reviews.
- Manage agencies and external partners against agreed scope, timing, quality, budget and performance expectations.
- Support junior team members where applicable and contribute to a collaborative, accountable and learning-oriented Promasidor culture.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce or a related field.
- Professional marketing qualification / membership of CIM or equivalent is an added advantage.
- 2 to 5 years of relevant experience in FMCG, consumer goods or a similar fast-paced marketing environment, with hands-on exposure to brand management, communication, innovation and commercial execution.
- Demonstrated ability to manage projects cross-functionally, work with agencies and turn consumer / market insights into effective brand actions.
- Experience in food, beverage or consumer packaged goods is an added advantage.
Knowledge & Technical Skills:
- Strong working knowledge of MS Office, Excel and presentation tools.
- Good understanding of brand strategy, consumer and shopper insight, integrated marketing communications, digital / social and media fundamentals.
- Working knowledge of brand scorecards, marketing effectiveness, budgets, basic P&L concepts, pricing and commercial performance measures.
- Familiarity with innovation / NPD, proposition development, portfolio management, route-to-market and structured post-launch learning.
Application Closing Date
Not Specified.
Interested and qualified candidates should:
Click here to apply online
