Job Title: Business Development Manager
Location: Ikeja, Lagos
Employment Type: Full-time
Job Purpose
- The Account Lead (preferably a female) for gender balance – New Business Development will be responsible for driving sustainable revenue growth by developing and executing the agency's BTL and Experiential Marketing business strategy.
- The role leads new business acquisition, strategic account development, and commercial negotiations while building long-term relationships with corporate decision-makers across key industries.
- The Account- Lead will own the agency's new business pipeline, lead competitive pitches, oversee proposal development, mentor business development personnel, and collaborate with Strategy, Creative, Content, Digital, Planning and Client Service teams to deliver integrated marketing solutions that generate profitable growth.
- This role carries significant commercial responsibility and is expected to contribute directly to the agency's annual revenue objectives.
- The ideal candidate will be a hybrid thinker, strong in client relationship management, analytically sharp, creatively minded, and capable of translating insights into actionable marketing and media strategies.
Responsibilities
Strategic Business Development:
- Develop and execute the annual business development strategy for the BTL and Experiential Marketing division.
- Build and maintain relationships with Marketing Directors, Brand Managers, Procurement teams, and key decision-makers.
- Identify high-value business opportunities across FMCG, Telecommunications, Financial Services, Technology, Manufacturing, Healthcare, Energy, Public Sector, Real Estate, Hospitality, and Retail sectors.
- Lead strategic prospecting activities, industry networking, referrals, and partnership development.
- Position the agency for inclusion in competitive pitch opportunities and preferred vendor lists.
Revenue and Commercial Management:
- Own the commercial pipeline from prospect identification through contract execution.
- Lead pricing strategy and commercial negotiations while protecting agency profitability.
- Develop accurate sales forecasts and pipeline reports.
- Ensure healthy gross margins across all new business wins.
- Drive cross-selling and upselling of Digital, Creative, Media, PR, Production, Content, and Experiential services.
Pitch and Proposal Leadership:
- Lead end-to-end pitch management.
- Coordinate cross-functional proposal development involving Strategy, Creative, Finance, Production, and Operations.
- Deliver compelling client presentations and defend agency recommendations before executive stakeholders.
- Improve pitch conversion rates through structured opportunity qualification and solution selling.
Client Relationship Management:
- Establish trusted advisor relationships with senior client stakeholders.
- Ensure seamless transition of won accounts into delivery teams.
- Identify opportunities for account expansion and long-term partnerships.
- Conduct regular executive business reviews with strategic clients.
Team Leadership:
- Lead, coach, mentor, and develop Business Development and Account personnel.
- Set quarterly objectives and monitor individual performance.
- Build a high-performance sales culture driven by accountability and collaboration.
- Recommend training interventions and succession plans.
Market Intelligence & Innovation:
- Monitor industry trends, consumer behaviour, procurement practices, and competitor activities.
- Identify emerging experiential marketing opportunities and new service offerings.
- Recommend strategic partnerships that enhance agency competitiveness.
Requirements
Experience & Education:
- Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline.
- MBA or relevant postgraduate qualification is an advantage.
- Professional certification in Sales, Marketing, Project Management, or Business Development is desirable.
- 7–10 years' experience within an Advertising, Experiential, Media, or Integrated Marketing Communications Agency.
- Minimum of 4 years leading business development or client service teams.
- Demonstrated success in winning high-value marketing contracts.
- Strong experience leading competitive agency pitches.
- Existing network of senior marketing and procurement decision-makers is highly desirable.
Core Competencies:
Commercial Acumen:
- Revenue generation
- Opportunity qualification
- Financial analysis
- Pricing strategy
- Contract negotiation
- Profitability management
Business Development:
- Consultative selling
- Solution selling
- Pipeline management
- Strategic prospecting
- Key account acquisition
- Market penetration
Client Leadership:
- Executive stakeholder management
- Relationship building
- Client advisory
- Conflict resolution
- Strategic account planning
Leadership:
- Team management
- Coaching and mentoring
- Performance management
- Change leadership
- Decision-making
Marketing Expertise:
- Experiential Marketing
- Brand Activations
- Shopper Marketing
- Trade Marketing
- Event Marketing
- Digital Integration
- Consumer Engagement
- Integrated Marketing Communications (IMC)
Technical Skills:
- CRM platforms
- Microsoft Office Suite
- PowerPoint presentation development
- Budgeting and commercial reporting
- Proposal writing and pitch development
Application Closing Date
15th October, 2026.
Interested and qualified candidates should send their CV to: hrsupport@brandeyemedia.com using the Job Title as the subject of the email.
Note: Only qualified candidates would be contacted!
