Job Summary
- The Business Development Officer is responsible for identifying new business opportunities, increasing sales revenue, acquiring corporate customers, and expanding the filling station’s market presence.
- The role focuses on developing strategic partnerships, building relationships with fleet operators and commercial customers, and driving sales of petroleum products and related services, including Premium Motor Spirit (PMS), Automotive Gas Oil (AGO), Compressed Natural Gas (CNG), lubricants, and CNG conversion services where applicable.
- The successful candidate will implement business growth strategies, monitor market trends, and develop sustainable customer relationships to achieve the station’s commercial objectives.
Key Responsibilities
Business Development and Sales Growth:
- Identify, develop, and pursue new business opportunities to increase the station’s sales volume and revenue.
- Prospect for new customers, including transport companies, logistics firms, corporate organizations, fleet operators, commercial drivers, and industrial customers.
- Promote the station’s petroleum products and related services to prospective and existing customers.
- Develop strategies to increase sales of PMS, AGO, CNG, lubricants, and other products offered by the station.
- Identify opportunities to expand the customer base, increase market share, and improve business profitability.
- Develop and execute sales plans in line with approved business targets.
- Maintain a consistent pipeline of prospective customers and business opportunities.
Corporate Sales and Client Relationship Management:
- Build and maintain strong relationships with corporate clients, fleet owners, transport companies, and other high-volume customers.
- Identify organizations that require regular fuel supplies or related energy services and develop tailored business proposals.
- Negotiate commercial terms and customer agreements within management-approved limits.
- Follow up on business proposals, quotations, contracts, and prospective customer enquiries.
- Maintain an updated database of clients, prospects, business contacts, and sales activities.
- Monitor customer satisfaction, address commercial concerns, and recommend measures to improve retention.
- Explore opportunities for recurring supply arrangements and long-term corporate partnerships.
Market Research and Competitor Analysis:
- Conduct market research to identify customer needs, market opportunities, and emerging business trends.
- Monitor competitors’ activities, service offerings, pricing approaches, and customer acquisition strategies.
- Identify underserved customer segments and new locations or industries that may present growth opportunities.
- Provide management with market intelligence and recommendations for improving the station’s competitiveness.
- Assess the commercial potential of new products and services, including CNG and conversion services where applicable.
Business Partnerships and Strategic Alliances:
- Identify and establish relationships with relevant business partners, suppliers, fleet operators, and corporate organizations.
- Develop proposals for partnerships that can increase sales, customer traffic, and revenue.
- Represent the station at approved business meetings, networking events, and industry engagements.
- Support negotiations and partnership discussions in collaboration with the Station Manager and senior management.
- Follow up on established partnerships to ensure agreed commercial objectives are achieved.
Sales Pipeline and Performance Monitoring:
- Maintain an accurate record of leads generated, prospects contacted, proposals submitted, and deals concluded.
- Monitor sales performance against assigned targets and develop corrective actions where necessary.
- Prepare daily, weekly, and monthly business development reports.
- Track customer acquisition costs, sales conversion rates, revenue generated, and other relevant performance indicators.
- Collaborate with the Finance Department to monitor customer payments, outstanding invoices, and approved credit arrangements.
- Ensure that all sales agreements and customer commitments comply with company policies.
Customer Service and Business Retention:
- Maintain regular communication with existing customers to identify additional business opportunities.
- Gather customer feedback and recommend improvements to products, service delivery, and customer experience.
- Work with the Station Manager and operations team to resolve customer complaints affecting business relationships.
- Develop customer retention initiatives to encourage repeat patronage and long-term commercial relationships.
- Identify opportunities to cross-sell other products and services offered by the station.
Internal Collaboration and Compliance:
- Work closely with the Station Manager, Brand and Marketing Officer, Finance Department, and Operations Team to achieve sales and revenue targets.
- Coordinate with the operations team to confirm product availability and service capacity before making customer commitments.
- Ensure that all customer transactions, commercial proposals, and agreements are properly documented.
- Adhere to company policies, approved pricing structures, applicable petroleum-sector regulations, and relevant health, safety, and environmental requirements.
- Maintain confidentiality of customer information, pricing arrangements, and other sensitive business data.
Application Closing Date
19th October, 2026.
Interested and qualified candidates should send their Applications to: mmtconsults@gmail.com using the Job Title as the subject of the email.
