Job Title: CRM Copy Writer
Location: Nigeria
Employment Type: Remote
Job Summary
- We are looking for an experienced CRM Copywriter to craft compelling, conversion-driven messaging for our email, SMS, in-app, push notifications, and lifecycle marketing campaigns.
- The ideal candidate is a storyteller and strategist who understands how to write persuasive, engaging, and data-informed copy that strengthens customer relationships and drives retention.
- As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users.
- You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms.
- This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.
What you’ll get to do
- Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
- Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
- Craft transactional and automated messages that enhance the user experience.
- Tailor messaging for different customer personas and user segments.
- Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
- Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
- Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
- Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
- Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
- Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
- Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
- Provide copy direction for visual assets in CRM campaigns.
To succeed in this role, we think you should have
- 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
- Growing portfolio showcasing email, SMS, and in-app messaging copy.
- Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
- Proficiency in CRM platforms
- Ability to balance creativity with core information to drive messaging effectiveness.
- Experience working in fintech, banking, or financial services will be considered a plus
- Familiarity with SEO best practices for email content is an advantage
Key Soft Skills:
- Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
- Insights-Driven Mindset – Uses results to refine copy and improve performance.
- Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
- Collaboration & Adaptability – Works effectively across teams.
- Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.
What to expect in the hiring process:
- Application & portfolio review: we review the quality of your writings in your portfolio
- Preliminary phone call with HR: a brief conversation where your expectations are discussed, background, growth potential, career outlook, personality and cultural fit is accessed.
- Assessment: a take-home assessment to evaluate strategic writing skill set and technical depth
- Final executive conversation: an interview with the Head of CRM & Senior Copy Writer, where you will present the assessment. You will also be assessed on alignment with our values and principles.
Why Join Moniepoint?
- Work with a fast-growing, innovative Company that reaches millions of customers.
- Gain hands-on experience with a team of seasoned creative professionals.
- Access to mentorship, training, and career growth opportunities.
- Competitive compensation, benefits, and career growth opportunities.
- Fully remote work culture and support for professional development.
Application Closing Date
Not Specified.
Interested and qualified candidates should:
Click here to apply online