We are recruiting to fill the position below:
Job Title: Head, Marketing & Partnerships
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Summary
- The Head, Marketing & Partnerships will be responsible for developing and executing the Bank's marketing, business development, and partnership strategies to drive customer acquisition, deposit mobilization, revenue growth, brand visibility, and market penetration.
- The successful candidate will lead initiatives that strengthen the Bank's market position, build strategic relationships, and support the achievement of business growth objectives.
Key Responsibilities
Marketing Strategy and Brand Management:
- Develop and implement the Bank's marketing and communications strategy aligned with business objectives.
- Drive brand awareness, customer engagement, and market positioning initiatives.
- Manage and protect the Bank's brand identity across all communication channels.
- Oversee the development and execution of marketing campaigns, promotions, and product launches.
- Ensure consistency of messaging across digital and traditional marketing platforms.
Business Development and Customer Acquisition:
- Develop initiatives to drive customer acquisition, retention, and portfolio growth.
- Lead deposit mobilization and customer growth strategies.
- Identify new market opportunities and growth segments.
- Develop and execute strategies to increase product adoption and cross-selling opportunities.
- Collaborate with business units to support revenue generation objectives.
Strategic Partnerships and Alliances:
- Identify, develop, and manage strategic partnerships that support the Bank's growth objectives.
- Build relationships with fintechs, corporates, associations, institutions, government agencies, and community organizations.
- Negotiate and manage partnership agreements and collaborative initiatives.
- Explore opportunities for co-branded products, financial inclusion programs, and ecosystem partnerships.
- Monitor partnership performance and ensure value realization.
Digital Marketing and Customer Engagement:
- Lead digital marketing initiatives across social media, email marketing, content marketing, and online advertising channels.
- Monitor customer engagement metrics and campaign performance.
- Drive customer education and financial literacy initiatives.
- Leverage digital channels to improve brand awareness and customer acquisition outcomes.
- Support digital banking adoption and customer onboarding initiatives.
Market Research and Competitive Intelligence:
- Conduct market research to identify trends, customer needs, and emerging opportunities.
- Monitor competitor activities and industry developments.
- Generate insights to support product development, pricing strategies, and business decisions.
- Recommend innovative approaches to strengthen market competitiveness.
Stakeholder Management:
- Build and maintain relationships with key internal and external stakeholders.
- Collaborate with Product, Operations, Risk, Finance, Compliance, and Technology teams to ensure successful execution of initiatives.
- Represent the Bank at industry events, conferences, exhibitions, and networking engagements.
- Manage relationships with marketing agencies, vendors, and service providers.
Performance Management and Reporting:
- Develop and track key marketing and partnership performance metrics.
- Prepare periodic reports on campaign performance, partnership outcomes, customer growth, and return on investment.
- Manage the department's budget and ensure efficient utilization of resources.
- Continuously evaluate and optimize marketing and partnership strategies.
Qualifications and Experience
- Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Banking & Finance, or a related field.
- Master's Degree or MBA will be an added advantage.
- 7–10 years' experience in Marketing, Business Development, Partnerships, Sales, or Customer Acquisition within the financial services sector.
- At least 3 years in a leadership or managerial role.
- Proven track record of driving business growth, customer acquisition, and partnership development.
- Experience within banking, microfinance, fintech, digital financial services, or related industries is highly preferred.
Professional Certifications:
Possession of relevant certifications will be an added advantage, including:
- Chartered Institute of Marketing (CIM)
- National Institute of Marketing of Nigeria (NIMN)
- Chartered Institute of Bankers of Nigeria (CIBN)
- Digital Marketing Certifications (Google, Meta, HubSpot, etc.)
- Project Management Certifications
Core Competencies:
- Strategic Marketing
- Brand Management
- Business Development
- Partnership Management
- Deposit Mobilization
- Customer Acquisition and Retention
- Digital Marketing
- Market Research and Analytics
- Negotiation and Influencing Skills
- Relationship Management
- Strategic Thinking
- Leadership and Team Management
- Communication and Presentation Skills
- Commercial Acumen.
Salary
N900,000 - N1,000,000 per month.
Application Closing Date
21st August, 2026.
Interested and qualified candidates should submit their CV to: recruitment.jimadekconsulting@gmail.com using the job title as the subject of the mail.