Job Title: Marketing Specialist
Location: Ilupeju, Lagos
Job Type: Full-time (Hybrid)
Job Description
- We are seeking a highly strategic and results-driven Marketing Specialist to drive and execute integrated marketing and communication initiatives that elevate our brand, deepen stakeholder engagement, and drive measurable business growth across global markets.
- This individual will bring strong expertise in branding, content strategy, digital marketing, PR, and campaign management, with the ability to translate business objectives into high-impact marketing strategies.
- The ideal candidate is both strategic and hands-on with a data-driven mindset and a passion for delivering results in a fast-paced technology environment
What you will do
- Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
- Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
- AEO/GEO (AI search optimization) alongside SEO
- Email marketing and marketing automation including segmentation, nurture campaigns, workflows, reporting
- Creating interactive product demos using tools (eg. Storylane or Navattic) for demand generation and sales enablement.
- Analyse market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
- Partner closely with cross-functional teams, including creative, product, and leadership, to align marketing strategies with business goals and revenue targets.
- Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
- Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
- Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
- Utilize marketing and analytics tools, including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
- Support and contribute to PR and communication initiatives, including media engagement and corporate messaging.
- Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.
Qualifications
What you bring:
- Bachelor’s or Master’s Degree in Marketing, Business Administration, Communications, or related field.
- 4+ years of experience in digital marketing, preferably within the technology industry or related field.
- Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
- Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
- Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI.
- Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content.
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Collaborative mindset with the ability to influence stakeholders and work effectively across teams.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.
Additional Information:
What you will experience:
- A fast-paced, collaborative, and purpose-driven team environment that empowers you to thrive and grow.
- Opportunities to shape the voice of a global tech brand while working alongside innovative leaders.
- Professional development and leadership support to sharpen your expertise.
- Competitive compensation and a full suite of benefits, including health and wellness programs, and generous paid time off (vacation days, holidays, and birthday leave).
- A culture that values transparency, creativity, and continuous learning.
Application Closing Date
Not Specified.
Interested and qualified candidates should:
Click here to apply online
