Location: Omole phase 2, Lagos
Employment Type: Full-time
Job Summary
- The Sales Manager will lead and manage the sales team to achieve revenue and conversion targets.
- The role is responsible for ensuring that leads generated through digital marketing and other channels are effectively followed up, converted into orders, and managed through the sales process.
- The Sales Manager will monitor individual performance, improve sales processes, coach sales representatives, and provide accurate sales reports to management.
Key Responsibilities
- Lead, supervise, and motivate the sales team to meet daily, weekly, and monthly sales targets.
- Develop and implement sales strategies to increase revenue and customer conversion.
- Monitor leads generated from Facebook/Meta Ads, Google Ads, WhatsApp, website enquiries, referrals, and other channels.
- Ensure sales representatives follow up on leads promptly and consistently.
- Track key metrics such as conversion rate, revenue, average order value, follow-up rate, cancellations, and individual sales performance.
- Set individual and team KPIs and conduct regular performance reviews.
- Coach sales representatives on objection handling, closing techniques, customer communication, and follow-up.
- Identify reasons for lost sales and introduce strategies to improve conversion.
- Work closely with the Digital Marketing/Ad Buying team to assess lead quality and campaign performance.
- Collaborate with Customer Service, Logistics, Finance, and Operations to ensure smooth order fulfilment.
- Monitor cancelled, failed, pending, and returned orders and recommend measures to reduce revenue loss.
- Prepare daily, weekly, and monthly sales reports for management.
- Recruit, onboard, train, and evaluate sales team members where required.
- Maintain accurate customer and sales information using CRM systems, spreadsheets, or other sales-management tools.
- Conduct competitor and market analysis and recommend opportunities for business growth.
Requirements
- Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related discipline.
- 3–5 years of relevant sales experience, preferably within e-commerce, retail, FMCG, telesales, or a high-volume sales environment.
- At least 2–4 years of experience leading or supervising a sales team.
- Demonstrable record of meeting or exceeding sales and revenue targets.
- Strong understanding of lead conversion and online/e-commerce sales funnels.
- Experience managing telephone, WhatsApp, social-media, or CRM-generated leads.
- Good knowledge of sales reporting and performance analysis.
- Proficiency in Microsoft Excel/Google Sheets and CRM tools.
- Strong communication and people-management skills.
Key Skills:
- Sales Leadership
- Lead Conversion
- Closing & Negotiation
- Sales Strategy
- Team Management
- KPI Management
- CRM Management
- Performance Analysis
- Customer Retention
- Revenue Growth
- Coaching & Training
- Reporting & Forecasting.
Preferred Candidate:
- A performance-driven Sales Manager who has successfully managed a high-volume sales team in an e-commerce environment and can demonstrate measurable improvements in conversion rates, revenue, and team productivity.
Application Closing Date
30th November, 2026.
Interested and qualified candidates should:
Click here to apply online
