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Take on the role of CRM & Loyalty Manager at THG in Manchester, leading the management and optimisation of the entire customer lifecycle for Myprotein, a key brand within THG Nutrition. THG is a global ecommerce group known for its market-leading beauty and sports nutrition brands, including Myprotein and Cult Beauty, employing over 2500 people worldwide. In this position, you will oversee all CRM customer lifecycle stages, from acquisition to retention and reactivation, crafting personalised communications and loyalty programs that increase customer engagement, repeat purchases, and lifetime value. You will manage multi-channel campaigns across email, SMS, push notifications, and on-site messaging, aligning marketing efforts with commercial goals and product launches.
Additionally, you will lead data-driven experimentation and optimisation through A/B testing and performance analysis to continually enhance CRM effectiveness. Ideal candidates will bring experience in ecommerce CRM or lifecycle marketing, strong skills in segmentation, behavioural marketing, and automation platforms like Braze or Klaviyo. A commercial mindset and analytical ability to interpret campaign data and link activities to revenue growth are essential. The role is office-based at THG ICON 1 in Manchester and offers a full-time schedule. Manchester’s growing digital and ecommerce sector makes this role critical to driving customer retention and loyalty within a competitive nutrition industry. THG’s presence as a global leader in ecommerce offers unique exposure to innovative marketing strategies and high-impact brand management. The position includes a competitive benefits package with 25 days’ annual leave plus bank holidays, enhanced maternity and paternity pay, volunteer leave, access to on-site gym and physio, salary sacrifice for personal tech, and generous staff discounts across THG brands. Career development is supported through bespoke training programs and industry partnerships. To stand out, highlight your CRM campaign successes, demonstrate measurable impact on retention and revenue, and showcase your expertise with marketing automation tools in your CV and cover letter. Providing concrete examples of customer segmentation and personalised marketing will strengthen your application. Apply for the CRM & Loyalty Manager role at THG in Manchester to join a dynamic team focused on driving customer engagement and growth in the ecommerce nutrition space. Take advantage of this opportunity to contribute your expertise and grow within a global ecommerce leader.
25 days annual leave plus bank holidays, enhanced maternity and paternity pay, up to 10 days compassionate leave, volunteer leave, on-site gym and physio, salary sacrifice for personal tech, subsidised bus pass, up to 50% staff discount, on-site barber and shop, referral bonus, anniversary gifts
THG is a global ecommerce leader specialising in beauty and sports nutrition brands, powered by a diverse team across multiple locations.
Should I work here?
Reported pay at company
~£1.0K/mo
Median of 27 verified reports — not this job's official range.
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FAQs
What experience is required for the CRM & Loyalty Manager role at THG in Manchester?
Candidates should have 3-5 years of experience in CRM, lifecycle marketing, or retention roles within ecommerce environments.
Is the CRM & Loyalty Manager position at THG based remotely or onsite?
This role is fully office-based at THG ICON 1 in Manchester, requiring presence at the workplace.
What key skills are essential for the CRM & Loyalty Manager role at THG?
Essential skills include customer segmentation, marketing automation platform proficiency, data analysis, and campaign optimisation abilities.
Does THG offer benefits for the CRM & Loyalty Manager role?
Yes, benefits include 25 days annual leave plus bank holidays, enhanced parental pay, volunteer leave, on-site gym, staff discounts, and more.
How does THG support career development for the CRM & Loyalty Manager?
THG provides bespoke development programmes and upskilling opportunities in partnership with industry-leading training providers.
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