General Manager - Myprotein | ROW

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

Role: General Manager – ROW

Brand: Myprotein

Reporting to: Managing Director - ROW

Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based

Why be the General Manager – Myprotein ROW at THG?

As the General Manager for Myprotein ROW , you’ll play a pivotal role in driving the strategic growth and performance of our leading health and nutrition brand across the ROW markets. This is a unique opportunity to lead a high-impact business within a global powerhouse, taking full ownership of commercial strategy, profitability, and brand development across diverse markets.

As General Manager – Myprotein ROW , you will:

• Own the P&L and deliver sustainable growth across ROW markets, driving revenue, margin, and profitability targets.
• Develop and execute a comprehensive annual business and marketing strategy that delivers brand and commercial objectives.
• Lead cross-functional teams, including trading, marketing, and operations, to deliver best-in-class customer experience and brand consistency across all touchpoints.
• Drive commercial performance, leveraging data insights to inform decisions on pricing, promotions, and product strategy.
• Collaborate closely with key departments including supply chain, logistics, finance, and compliance to ensure efficient market operations.
• Oversee marketing strategy, aligning paid and organic channels, CRM, influencer activity, and brand campaigns to drive acquisition and retention.
• Build strong regional partnerships and maintain a deep understanding of market trends, competitors, and consumer behaviour to identify growth opportunities.
• Foster a high-performance culture, providing leadership, mentorship, and professional development to team members across the region.

What skills and experience do I need for this role?

• Minimum of 5+ years’ experience in e-commerce, digital marketing, or general management, ideally within a consumer brand or FMCG environment.
• Proven track record of P&L ownership and delivering profitable growth across multiple markets.
• Deep understanding of ROW e-commerce and digital marketing landscapes, including trading performance and localisation strategies.
• Strong commercial and analytical acumen, with the ability to translate data into actionable insight.
• Experience leading and developing teams within a high-growth, fast-paced business.
• Excellent stakeholder management and communication skills, with the ability to influence at all levels.
• Entrepreneurial mindset with a passion for health, fitness, and innovation

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

• Enhanced maternity and paternity pay, depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office.

• Up to 50% staff discount on THG brands.
  
  
• On-site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.