Partner Enablement Manager

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is moving decisively toward a partner-first model, and this role sits at the heart of that transformation. As Partner Enablement Manager you will be the connective tissue between the Partnerships team and the broader GTM organization – ensuring that our sellers, customer success teams, and go-to-market leaders have the knowledge, tools, and confidence to engage with partners effectively and drive business results. You will own the end-to-end partner enablement strategy for the field: from onboarding new resellers into the Braze ecosystem, to equipping the GTM org with the playbooks, programs, and fluency needed to work in a partner-first world.

Reseller (Channel) Enablement

• Own the end-to-end reseller onboarding experience by adapting and scaling existing onboarding programs for a reseller audience, enabling new channel partners to quickly ramp on Braze’s platform, value proposition, go-to-market motion, and rules of engagement.
• Ensure resellers are embedded into ongoing enablement programs, including product updates, sales methodology training, and campaign launches, so they can represent Braze effectively in market.
• Build and maintain the Reseller Enablement Playbook, providing clear guidance on how partners sell, position, co-sell and service Braze in their markets.
• Partner with the Channel team to support reseller activation across existing and new markets, including Eastern Europe, Spain, LATAM, and APAC, with enablement assets and programs tailored to regional needs.
• Develop and track enablement metrics – adoption, certification completion, partner-sourced pipeline contribution – to continuously improve program effectiveness.

Partner-First GTM Strategy & Field Enablement

Serve as the single point of accountability for partner enablement across all non-delivery partner types, connecting the dots across initiatives to deliver a cohesive, partner-first enablement strategy for the field.

• Work closely with GTM Enablement, Sales, and Partnerships leadership to design and embed role-specific partner rules of engagement into daily field operations – ensuring AEs, CSMs, and Solution Consultants know how and when to engage with partners at every stage of the deal cycle.
• Build enablement programs that help the GTM org understand how to co-sell alongside Technology partners (e.g. Shopify, Databricks, Snowflake) and leverage Marketplace channels (AWS, GCP) to source and accelerate opportunities.
• Establish a consistent operating rhythm with Partnerships and GTM leaders to surface enablement needs, track adoption, and report on program impact.

Program Design & Cross-Functional Coordination

• Audit and synthesize the full landscape of partner enablement initiatives across Channel, Technology, and Marketplace pillars, identifying gaps and prioritizing efforts to maximize field impact.
• Collaborate with GTM Enablement to ensure partner content is integrated into core enablement programs (onboarding, SKOs, ongoing learning), rather than operating in isolation.
• Build and curate enablement content – training modules, battlecards, partner engagement guides, and e-learning – in partnership with Enablement, Product Marketing and the Partnerships team.
• Maintain and improve partner enablement assets in Seismic, ensuring the field always has current, easy-to-find resources.
• Partner with Braze’s Learning Team to make relevant GTM enablement content available to the Delivery Partner ecosystem.

WHO YOU ARE

• 3+ years of combined experience in Partner Enablement, Sales Enablement, Channel Management, or GTM roles, with at least 3 years specifically focused on partner or channel ecosystems.
• Deep understanding of how channel and technology partner ecosystems operate, including co-sell motions, reseller economics, partner onboarding, and rules of engagement between direct and indirect sales.
• Proven track record of building partner-facing and field-facing enablement programs from the ground up – including playbooks, certification programs, and onboarding curricula.
• Strong systems thinker who can connect the dots across multiple workstreams and translate complexity into clear, actionable strategies and communications.
• Exceptional stakeholder management skills, with the ability to influence and align senior leaders across Sales, Partnerships, Marketing, and Customer Success.
• Experience driving organizational change and adoption – you know how to get field teams to actually change their behavior, not just consume content.
• Data-driven approach to measuring enablement effectiveness – comfortable defining KPIs, pulling adoption metrics, and using data to iterate on programs.
• Excellent communication and presentation skills; able to distill complex partner program information into crisp, compelling messages for a variety of audiences.
• Experience with LMS and CMS platforms (Seismic experience strongly preferred).

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have the right to request further information about how AI is used in our recruitment process, to opt out of AI-assisted review, to request a manual review of any decision made or to contest a decision.

Please contact us at talentdata.privacy@braze.com for any requests or questions. To find out more about our hiring process, check out this page.

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. A summary of the most recent bias audit results for such tool is available here.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.