Area Sales Executive, Retail

Job Title: Area Sales Executive, Retail

Location: Bauchi
Area of Coverage: Lagos

About the role

• We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory.
• The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients.
• This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.

What you would be expected to do
Sales & Business Development:

• Achieve monthly, quarterly, and annual sales targets within the assigned area.
• Generate leads through field visits, referrals, and local marketing activities.
• Develop and execute regional sales plans in alignment with company goals.
• Manage the full sales cycle from sales generation to negotiation and closure.
• Build and maintain strong, long-term relationships with retail partners and retailers. clients.
• Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.

Channel & Dealer Management:

• Recruit, train, and manage channel partners, dealers, and distributors.
• Provide ongoing support, product training, and incentives to dealers to drive sales.
• Monitor channel performance and ensure timely order processing and delivery.

Strategic Market Development:

• Map the assigned territory for high-potential B2B solar prospects.
• Participate in local events, expos, or trade shows relevant to the renewable energy sector.

Customer Engagement:

• Handle customer queries and assist in after-sales service coordination.

Market Intelligence:

• Stay updated on industry, market trends, and government policies in the solar sector.
• Provide regular feedback to the management to refine sales strategies.

Reporting & CRM:

• Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
• Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
• Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
• Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.

You might be a strong candidate if you

• Bachelor’s Degree or its equivalent in Business, Engineering, Marketing, or a related field.
• 2 - 4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
• Excellent communication, negotiation, and presentation skills.
• Experience with high-value consultative selling and long sales cycles.
• Willingness to travel extensively within the assigned area.
• Good knowledge of solar product specifications and performance is an added advantage.
• Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
• Proficiency in MS Office (Excel, PowerPoint).
• Experience working with channel/distributor networks.

Application Closing Date
Not Specified.

Interested and qualified candidates should:
Click here to apply online