Area Sales Manager - White Goods & Appliances

Location: Abuja (FCT)
Employment Type: Full-time
Department: White Goods & Appliances
Reports To: Senior Manager, Sales – White Goods & Appliances
Supervises: Sales Officers / Executives
Working Hours: Monday–Friday, 8:00 a.m. – 5:00 p.m.

Job Summary

• The Area Sales Manager will oversee sales operations within the assigned geographical area, driving revenue growth, achieving sales targets, managing the sales team, and strengthening customer relationships.
• The role also involves monitoring market trends, competitor activities, product availability, and sales performance to maximise business growth.

Key Responsibilities

• Lead, train, and motivate sales officers and executives to achieve sales targets.
• Develop and implement area sales strategies, plans, and procedures to improve sales performance.
• Monitor sales activities, evaluate team performance, and implement corrective actions where necessary.
• Manage area sales budgets and ensure compliance with financial controls.
• Build and maintain strong relationships with key customers, distributors, and other business partners.
• Monitor market trends, competitor activities, and customer needs to identify business opportunities.
• Promote the company's white goods and appliance products to existing and prospective customers.
• Oversee sales pipelines, market research, customer credit assessments, and sales reporting.
• Conduct sales presentations, customer meetings, and periodic field visits to monitor performance and close sales.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Product availability across the assigned territory.
• Sales pipeline and sales conversion performance.
• New customer acquisition and business growth.
• Accuracy and timely submission of sales reports and documentation.

Qualifications and Experience

• Bachelor's degree in Humanities, Accounting, Business Administration, or a related field.
• 8–10 years of sales experience in the white goods, home appliances, or a closely related industry.
• Proven experience managing sales teams, achieving revenue targets, and developing customer relationships.
• Strong knowledge of sales strategy, market analysis, distribution channels, and competitor monitoring.

Required Skills and Competencies:

• Sales leadership and team management.
• Market and competitive analysis.
• Customer relationship and account management.
• Negotiation, persuasion, and presentation skills.
• Strategic planning, budgeting, and sales forecasting.
• Strong analytical, decision-making, and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Results-oriented, detail-focused, and able to work under pressure.

Salary
N300,000 - N800,000 / month.

Application Closing Date
Not Specified.

Interested and qualified candidates should send their CV to: info@elitetalentplacements.com using the Job Title as the subject of the email.