Job Title: Digital Marketing Manager
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Description
- We are seeking a results-driven and creative Digital Marketing Manager to develop, implement, and manage our digital marketing strategies across multiple online channels.
- The successful candidate will be responsible for increasing brand visibility, generating qualified leads, driving customer engagement, and supporting business growth through effective digital campaigns.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with organisational goals.
- Manage digital campaigns across social media, search engines, email, websites, and other relevant platforms.
- Plan, create, and oversee engaging content for digital channels.
- Manage and optimise paid advertising campaigns, including Google Ads and social media advertising.
- Monitor website performance, traffic, conversions, and user engagement using analytics tools.
- Implement SEO strategies to improve organic search rankings and website visibility.
- Develop and manage email marketing campaigns, newsletters, and customer communications.
- Manage and grow the organisation's social media presence and online community.
- Conduct market, competitor, customer, and digital trend research.
- Track campaign performance and prepare regular reports with actionable insights.
- Monitor digital marketing budgets and ensure efficient use of marketing resources.
- Work closely with sales, communications, product, and other teams to support lead generation and business objectives.
- Identify new digital marketing opportunities, platforms, and technologies.
- Ensure consistency of brand messaging and visual identity across all digital channels.
- Stay up to date with emerging digital marketing trends, tools, algorithms, and best practices.
Requirements
Education:
- Bachelor's Degree or HND in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
- Professional certification in digital marketing, Google Analytics, Google Ads, Meta, HubSpot, or a related discipline is an advantage.
Experience:
- 7–10 years of relevant experience in Digital Marketing, Online Marketing, Brand Management, or a similar role.
- Proven experience developing and executing successful digital marketing campaigns.
- Demonstrable experience managing social media platforms and paid digital advertising.
- Experience using analytics and reporting tools to measure campaign performance.
- Experience managing marketing budgets and working with external agencies or creative professionals is an advantage.
- Experience in the organisation's industry or a related sector is an added advantage.
Skills:
- Strong knowledge of digital marketing principles and strategies.
- Excellent understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with Google Ads, Meta Ads, Google Analytics/GA4, Search Console, and social media management platforms.
- Strong content creation, copywriting, and editing skills.
- Good understanding of website management and CMS platforms such as WordPress.
- Ability to analyse marketing data and translate insights into practical strategies.
- Strong project management and organisational skills.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong problem-solving and decision-making abilities.
- Commercial awareness and understanding of customer acquisition and conversion.
- Ability to work independently and effectively within a team.
Other Requirements:
- Strong professional ethics, integrity, and accountability.
- Passion for digital marketing, technology, and continuous learning.
- Ability to work in a fast-paced, target-driven environment.
- Must be proactive, innovative, and results-oriented.
- Willingness to adapt to changing digital platforms, technologies, and market trends.
- Candidates should be willing to work collaboratively across departments.
- Availability to occasionally work outside normal business hours when required for campaigns or events.
- Applicants should submit a current CV and relevant portfolio or examples of previous digital marketing campaigns where applicable.
Salary and Benefits
- N350,000 - N400,000 Monthly.
- Competitive salary commensurate with qualifications and experience.
- Performance-based incentives/bonuses may be offered.
- Health and other employee benefits in line with company policy.
- Opportunities for professional development and career progression.
- Other benefits as applicable to the organisation's compensation structure.
Application Closing Date
30th September, 2026.
Interested and qualified candidates should send their CV to: pedininigeriacareers@gmail.com using the Job Title as the subject of the email.
