Job Title: Head, Retail & Social Media
Location: Victoria Island, Lagos
Employment Type: Full-time
Responsibilities
- Develop and implement a comprehensive marketing strategy and plan to achieve organizational goals and objectives.
- Lead and manage the marketing team, providing guidance, support, and professional development opportunities.
- Define and execute marketing campaigns, programs, and initiatives across multiple channels, including digital, social media, email, events, and traditional media.
- Conduct market research, competitive analysis, and customer segmentation to identify target audiences, market trends, and opportunities.
- Create and oversee the implementation of marketing collateral, content, and materials, such as websites, brochures, presentations, and advertisements.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing activities with business strategies and priorities.
- Measure and analyze marketing performance metrics, such as leads, conversions, ROI, and customer acquisition costs, to evaluate campaign effectiveness and optimize marketing efforts.
- Stay updated on industry trends, best practices, and emerging technologies in marketing and advertising.
- Manage marketing budgets, resources, and vendors to ensure efficient use of resources and achieve marketing objectives.
- Represent the organization in marketing-related activities, events, and industry associations to enhance brand visibility and reputation.
Requirements and Qualifications
- Bachelor's Degree in Marketing, Business Administration, Sales, Economics, or related field.MBA or advanced degree is a plus.
- Proven experience in marketing management, with a focus on strategy development, campaign execution, and team leadership.
- Strong understanding of marketing principles, practices, and techniques across digital and traditional channels.
- Excellent leadership, communication, and interpersonal skills.
- Strategic thinking and problem-solving abilities.
- Creativity, innovation, and the ability to think outside the box.
- Analytical mindset and proficiency in data analysis and interpretation.
- Results-driven and goal-oriented mindset.
- Adaptability and flexibility in a fast-paced environment.
- Integrity and professionalism in representing the organization's brand and values.
- Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner.
- Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives.
- Plan and schedule social media content calendars to ensure consistent posting and engagement.
- Conduct regular social media audits and performance analysis to track key metrics and identify opportunities for improvement.
- Stay updated on social media trends, tools, and best practices to optimize content strategy and performance.
Skills Required:
- Marketing strategy
- Leadership
- Campaign management
- Market research
- Communication
- Creativity
- Results-driven
- Integrity
Application Closing Date
13th August, 2026.
Interested and qualified candidates should send their CV to: rokibat@changeroom.ng / bola@changeroom.ng using the Job Title as the subject of the email.