We are recruiting to fill the position below:
Job Title: Industrial Marketing Manager
Location: Magodo, Lagos
Employment Type: Full-time
Job Purpose
- To lead the development and execution of integrated industrial marketing strategies that drive sustainable growth across Amo Group's agribusiness portfolio, including poultry feeds, day-old chicks, vaccines, pharmaceuticals, animal nutrition, animal health products, and technical services.
- The Industrial Marketing Manager will champion commercialisation initiatives, develop new markets, strengthen customer relationships, support revenue generation, and position Amo Group as the preferred agribusiness partner for commercial farms, distributors, integrators, veterinary institutions, government agencies, and other industrial customers.
- The role works closely with Sales, Technical Services, Production, Supply Chain, Finance, R&D, and Business Unit leaders to translate customer needs into profitable business opportunities while enhancing the company's competitive position across Nigeria and West Africa.
Key Responsibilities
Strategic Marketing & Commercial Planning:
- Develop and implement annual industrial marketing strategies aligned with business growth objectives.
- Translate corporate strategy into actionable market development initiatives.
- Develop Go-to-Market (GTM) strategies for new products and business segments.
- Identify emerging market opportunities and recommend growth initiatives.
- Conduct industry analysis, competitor benchmarking, pricing intelligence, and market trend assessments.
- Develop customer segmentation strategies for commercial farms, distributors, institutional customers, processors, hatcheries, and veterinary channels.
- Support long-term market expansion into new regions and export opportunities.
Product Commercialisation & Portfolio Management:
- Drive successful commercialisation of new products across Amo Group companies.
- Develop product positioning strategies that communicate technical and commercial value.
- Collaborate with Technical, Veterinary, Nutrition, Production, and Sales teams during product development.
- Develop product launch plans including pricing support, promotional strategies, customer education, and market penetration plans.
- Recommend product improvements based on customer feedback and market insights.
- Monitor product life cycles and recommend portfolio optimisation strategies.
Brand Management:
- Strengthen Amo Group's industrial brand positioning across all customer touchpoints.
- Ensure consistent brand identity across technical publications, exhibitions, product literature, digital platforms, and customer communications.
- Develop high-quality industrial marketing materials including:
- Technical brochures
- Product catalogues
- White papers
- Case studies
- Application guides
- Product manuals
- Success stories
- Customer testimonials
- Maintain a strong value-based brand proposition for each business unit.
Customer & Market Development:
Build strategic relationships with:
- Commercial poultry farms
- Integrated livestock operations
- Feed millers
- Veterinary hospitals
- Veterinary distributors
- Agro-dealers
- Government agencies
- Development partners
- NGOs
- Poultry associations
- Financial institutions supporting agriculture
- Identify opportunities to expand industrial customer acquisition.
- Develop customer engagement programmes that improve retention and loyalty.
- Support key account development strategies alongside the Sales team.
- Conduct regular customer visits to understand operational challenges and recommend solutions.
Sales Enablement:
- Develop marketing initiatives that directly support sales growth.
- Equip Regional Sales Managers and Key Account Managers with:
- Sales presentations
- Product training materials
- Competitive positioning tools
- Proposal templates
- Technical documentation
- Customer success stories
- Support strategic customer negotiations through market intelligence and commercial insights.
- Improve lead generation and conversion through targeted campaigns.
Market Intelligence & Business Insights:
Continuously monitor:
- Industry trends
- Competitor activities
- Regulatory developments
- Customer behaviour
- Pricing trends
- Supply chain dynamics
- Generate market intelligence reports for executive management.
- Identify emerging customer needs and recommend innovative solutions.
- Conduct customer satisfaction surveys and market perception studies.
Digital & Technical Marketing
- Develop digital marketing strategies specifically for industrial customers.
- Drive B2B engagement through:
- LinkedIn
- Email campaigns
- Webinars
- Technical newsletters
- Industry publications
- Educational content
- Collaborate with Digital Marketing to develop data-driven campaigns.
- Increase online engagement among industrial customers and technical stakeholders.
Events & Industry Representation:
- Lead Amo Group's participation in:
- Agricultural exhibitions
- Livestock conferences
- Poultry expos
- Veterinary congresses
- Feed industry events
- Government agricultural programmes
- Organise customer technical workshops and knowledge-sharing sessions.
- Coordinate product demonstrations and field days.
- Build strategic partnerships with industry associations and research institutions.
Pricing & Commercial Support:
- • Support pricing strategy development through market intelligence.
- • Monitor competitor pricing and recommend pricing adjustments.
- • Evaluate promotional effectiveness and pricing performance.
- • Support profitability analysis for industrial products.
- • Work closely with Finance and Sales on commercial decision-making.
Cross-Functional Collaboration:
Work closely with:
- Sales
- Production
- Technical Services
- Veterinary teams
- Supply Chain
- Procurement
- Finance
- Customer Service
- Ensure customer feedback influences product development and operational improvements.
- Coordinate marketing activities across Amo Group business units.
Budget & Performance Management:
- Prepare and manage the annual industrial marketing budget.
- Ensure efficient utilisation of marketing resources.
- Measure campaign effectiveness using defined KPIs.
- Prepare monthly, quarterly, and annual marketing performance reports.
- Recommend improvements based on marketing ROI analysis.
Key Performance Indicators (KPIs)
- Industrial sales revenue growth
- Market share growth
- New customer acquisition
- Customer retention rate
- Product launch success rate
- Marketing ROI
- Lead generation and conversion rate
- Brand awareness among industrial customers
- Customer satisfaction score
- Number of strategic partnerships established
- Event ROI
- Digital engagement metrics
- Regional market penetration
- Campaign effectiveness
Qualifications
- Bachelor's Degree in Marketing, Animal Science, Agriculture, Veterinary Medicine, Business Administration, or related discipline.
- Master's Degree or MBA is an added advantage.
- Professional marketing certification (CIM, NIMN, or equivalent) is an added advantage.
Experience:
- 8–10 years of progressive experience in industrial marketing, agribusiness marketing, animal health, feed manufacturing, livestock production, FMCG B2B, or agricultural value chain marketing.
- Demonstrated experience developing marketing strategies for industrial or technical products.
- Experience working with distributors, commercial farms, and institutional customers.
- Experience launching technical products into the market.
- Strong understanding of Nigeria's livestock and poultry industry.
Technical Skills:
- Industrial Marketing
- B2B Marketing
- Product Commercialization
- Go-to-Market Strategy
- Market Intelligence
- Product Positioning
- Brand Management
- Pricing Strategy
- Customer Insights
- Business Development
- CRM Systems
- Microsoft Office Suite
- Marketing Analytics
- Digital Marketing
- Project Management
Behavioural Competencies:
- Strategic Thinking
- Commercial Acumen
- Customer Focus
- Innovation
- Relationship Management
- Negotiation Skills
- Communication & Presentation
- Analytical Thinking
- Results Orientation
- Leadership & Influence
- Collaboration
- Problem Solving
- Adaptability
- Decision Making
Application Closing Date
31st August, 2026.
Interested and qualified candidates should send their Applications to: vacancies@afshltd.com using the Job Title as the subject of the email.