National Premium HORECA Manager

We are recruiting to fill the position below:

Job Title: National Premium HORECA Manager

Location: Lagos
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level: M4

Description

• The National Premium HORECA Manageris responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Responsibilities

• Develop and implement national strategies for the premium HORECA channel
• Build andmaintainstrong relationships with key premium accounts
• Lead negotiations and manage contracts with HORECA partners
• Oversee brand activations and visibility initiatives
• Monitor market trends and competitor activities
• Collaborate with internal teams for alignment
• Track performance and provide insights to management
• Lead and develop the HORECA team
• Manage budgets and ensure ROI
• Ensure compliance with policies and regulations.

Requirements

• Education: First Degree / HND (MBA is an advantage)
• Experience: 7–10 years in FMCG, preferably wines & spirits
• Strong HORECA experiencerequired
• Strategic thinking
• Negotiation skills
• Leadership
• Business acumen
• Communication
• Problem-solving.

Internal / External Contacts:

• Internal: Sales, Marketing, Supply Chain
• External: HORECA partners, distributors

Challenges:

• Intense competition
• High client expectations
• Multi-regional coordination

Planning and organising:

• Macro: Annual
• Micro: Monthly

Application Closing Date
2nd September, 2026.

Interested and qualified candidates should:
Click here to apply online