Sales Executive

Location: Nigeria
Employment Type: Full-time
Department: Sales and Marketing

Job Summary

• The Sales Executive is responsible for identifying potential customers, promoting the company's products and services, generating leads, converting prospects into customers, and achieving assigned sales targets.
• The role involves developing customer relationships, identifying new business opportunities, negotiating sales, and contributing to the company's revenue growth.
• The ideal candidate should be results-driven, persuasive, customer-focused, proactive, and capable of working independently to meet and exceed sales objectives.

Key Responsibilities
Sales Generation and Business Development:

• Identify and pursue new sales opportunities through prospecting, referrals, networking, and market research.
• Generate leads and convert prospects into paying customers.
• Promote the company's products and services to prospective and existing customers.
• Develop and implement strategies to achieve assigned sales targets.
• Identify new markets and business opportunities to increase revenue.
• Prepare sales proposals, quotations, and presentations for prospective clients.

Customer Relationship Management:

• Build and maintain strong relationships with existing and potential customers.
• Understand customer needs and recommend appropriate products or services.
• Respond promptly to customer inquiries, complaints, and requests.
• Follow up with prospects and customers to close sales and encourage repeat business.
• Maintain high standards of customer service to improve satisfaction and retention.

Sales Planning and Reporting:

• Prepare daily, weekly, and monthly sales reports.
• Maintain accurate records of leads, customer interactions, sales activities, and transactions.
• Monitor sales performance against assigned targets.
• Provide regular updates on sales progress, market trends, and customer feedback.
• Use the company's CRM or other approved systems to track sales activities.

Market Research and Competitor Analysis:

• Monitor market trends, customer preferences, and competitor activities.
• Identify opportunities for product improvement and business expansion.
• Provide feedback to management on pricing, customer demand, and market conditions.
• Recommend sales initiatives to improve market penetration and competitiveness.

Sales Negotiation and Closing:

• Present products and services professionally to prospective customers.
• Negotiate pricing and commercial terms within approved company guidelines.
• Prepare sales agreements and coordinate order processing where applicable.
• Follow up on quotations, outstanding orders, and payments in line with company policy.
• Work with other departments to ensure timely delivery of products or services.

Team Collaboration and Compliance:

• Collaborate with marketing, operations, finance, and customer service teams.
• Participate in sales meetings, training sessions, and promotional activities.
• Comply with company policies, pricing guidelines, and reporting procedures.
• Represent the company professionally during client meetings, exhibitions, and business events.

Key Performance Indicators (KPIs)
Performance will be measured by:

• Achievement of monthly and quarterly sales targets.
• Number of new customers acquired.
• Lead-to-customer conversion rate.
• Revenue generated and profitability of sales.
• Customer retention and repeat business.
• Number of qualified leads generated.
• Timeliness and accuracy of sales reports.
• Customer satisfaction and quality of service.

Qualifications and Requirements

• Bachelor's Degree, HND, or relevant qualification in Marketing, Business Administration, Sales, or a related field.
• 1–3 years of experience in sales, marketing, business development, or customer service; relevant entry-level candidates may also be considered.
• Proven ability to generate leads, build customer relationships, and close sales.
• Excellent communication, presentation, and negotiation skills.
• Strong customer service and interpersonal skills.
• Good organizational, analytical, and problem-solving abilities.
• Proficiency in Microsoft Office and CRM tools is an advantage.
• Ability to work independently and meet deadlines and sales targets.
• Willingness to travel for client visits where required.

Key Competencies:

• Persuasion and negotiation.
• Customer relationship management.
• Lead generation and prospecting.
• Results orientation and target achievement.
• Communication and presentation.
• Problem-solving and adaptability.
• Time management and organization.
• Teamwork and accountability.

General Expectations:

• The Sales Executive is expected to demonstrate integrity, professionalism, initiative, and a strong commitment to achieving business objectives.
• The employee must maintain positive customer relationships, protect the company's reputation, and consistently work toward agreed sales targets.

Compensation and Benefits

• Competitive salary.
• Sales commission and performance-based incentives, where applicable.
• Training and professional development opportunities.
• Other benefits in accordance with company policy.

Application Closing Date
10th December, 2026.

Interested and qualified candidates should send their CV to: talentadvisors.19@gmail.com using the Job Title as the subject of the email.