Locations: Abuja (FCT), Abia and Lagos
Employment Type: Full-time
Job Purpose
- The Trade Marketing Manager is responsible for developing and executing integrated trade marketing strategies that drive distribution growth, in-store visibility, shopper engagement, and sales performance across all channels.
- The role bridges Marketing and Sales, ensuring brand strategies are effectively translated into winning route-to-market execution, trade activations, and retail programs that accelerate market share growth for Seven-Up Bottling Company’s portfolio.
- The Trade Marketing Manager will also play a key role incommercial planning, go-to-market strategy, and distributor capability development to ensure consistent and impactful execution across all markets.
Key Responsibilities
Trade Strategy & Commercial Planning:
- Develop and implement trade marketing strategies aligned with overall brand and commercial objectives.
- Translate brand plans into channel-specific trade programs and activation frameworks.
- Support the development of annual commercial plans, including SKU prioritization, volume projections, and promotional strategies.
- Identify growth opportunities across channels (Modern Trade, General Trade, On-Trade, and emerging channels).
- Lead trade input into go-to-market strategies for new product launches.
Route-to-Market & Distribution Optimization:
- Partner with Sales leadership to strengthen Route-to-Market (RTM) models that improve numeric and weighted distribution.
- Identify white spaces and distribution gaps and develop programs to close them.
- Drive initiatives that enhance last-mile execution and outlet penetration.
- Support initiatives that improve direct-to-consumer (D2C) and alternative channel strategies where relevant.
Trade Activation & Shopper Marketing:
- Design and execute impactful trade activationsthat drive product trial, visibility, and shopper conversion.
- Develop Below-The-Line (BTL) campaigns, market storms, loyalty programs, and field promotions.
- Lead seasonal and event-based trade programs that maximizesell-out performance.
- Delivershopper-centric marketing initiatives that strengthen brand presence at the point of purchase.
In-Store Execution & Visibility:
- Own the development and deployment of Point-of-Sale Materials (POSM) across the trade.
- Ensure optimal share-of-shelf, product visibility, and merchandising standards.
- Work closely with sales and merchandising teams to ensure consistent execution across outlets.
- Develop in-store assets that enhance brand differentiation and shopper experience.
Product Launch & Market Expansion:
- Lead the trade launch strategy for new products and innovations.
- Coordinate in-store rollout plans, trade training, and asset deployment.
- Ensure new products achieve rapid distribution and visibility across priority channels.
- Monitor market response and adjust trade strategy to maximize adoption.
Trade Performance & Insights:
- Track and analyze in-store KPIs, distribution metrics, and activation ROI.
- Conductmarket intelligence and competitor analysisto inform trade strategy.
- Provide insights onshopper behavior, outlet dynamics, and channel trends.
- Use data to refine trade investments and improve execution effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Economics, or related field
- 4–6 years of experience inTrade Marketing,Trade Activation, Commercial roles within FMCG is a MUST.
Strong experience in:
- Route-to-Market strategy
- Trade activation programs
- Distributor and channel management
- In-store marketing and POS execution
- Demonstrated experience inproduct launches and market expansion initiatives
- Proven ability totranslate market insights into commercial strategies
Application Closing Date
31st August, 2026.
Interested and qualified candidates should send their CV to: careers@sevenup.org using the Job Title as the subject of the email.
