Ads / Performance Marketing Specialist

Job Summary

• Are you a data-driven performance marketer with a proven track record of creating and scaling high-performing paid advertising campaigns?
• We are looking for an experienced Paid Ads & Performance Marketing Expert who has mastered paid media across multiple platforms and can demonstrate measurable results from previous campaigns.

Key Responsibilities

• Plan, execute, and optimize high-performing paid advertising campaigns.
• Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth.
• Monitor campaign performance, analyze data, and continuously improve ROI.
• Conduct audience research, A/B testing, and conversion optimization.
• Manage advertising budgets effectively while maximizing campaign performance.
• Stay up to date with platform updates, AI advertising tools, and industry best practices.
• Work closely with the creative and marketing teams to develop high-converting campaigns.

Required Expertise:
Applicants must demonstrate strong expertise in:

• Instagram Ads (Expert)
• Facebook Ads (Expert)
• Google Ads & Search Ads (Expert)
• TikTok Ads
• LinkedIn Ads
• Snapchat Ads
• AI-Powered Advertising Tools and Automation

Requirements

• Minimum of 5 years' hands-on experience managing paid advertising campaigns.
• Proven ability to generate measurable business results through paid media.
• Strong understanding of conversion tracking, analytics, audience targeting, and campaign optimization.
• Experience managing significant advertising budgets across multiple platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Ability to interpret campaign data and provide actionable recommendations.
• Strong communication and reporting skills.

Preferred Qualifications:

• Google Ads Certification or Meta Blueprint Certification is an added advantage.
• Experience with Google Analytics (GA4), Meta Business Suite, Google Tag Manager, and other analytics tools.
• Familiarity with AI-powered advertising and campaign automation platforms.

Salary
N150,000 - N300,000 per month.

Application Closing Date
30th September, 2026.

Interested and qualified candidates should send their CV, portfolio, and evidence of successful campaigns (including performance metrics or case studies where possible) to: careers.havana@gmail.com using "Application – Paid Ads & Performance Marketing Expert" as the subject of the email.

Note: Only shortlisted candidates will be contacted.