Job Title: Area Sales Executive, Retail
Job Location: Ajah, Lagos.
Area of Coverage: Lagos
Reporting To: Retail Manager, West and Central Africa
About The Role
- We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory.
- The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients.
- This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.
Responsibilities
Sales & Business Development:
- Achieve monthly, quarterly, and annual sales targets within the assigned area.
- Generate leads through field visits, referrals, and local marketing activities.
- Develop and execute regional sales plans in alignment with company goals.
- Manage the full sales cycle from sales generation to negotiation and closure.
- Build and maintain strong, long-term relationships with retail partners and retailers. clients.
- Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.
Channel & Dealer Management:
- Recruit, train, and manage channel partners, dealers, and distributors.
- Provide ongoing support, product training, and incentives to dealers to drive sales.
- Monitor channel performance and ensure timely order processing and delivery.
Strategic Market Development:
- Map the assigned territory for high-potential B2B solar prospects.
- Participate in local events, expos, or trade shows relevant to the renewable energy sector.
Customer Engagement:
- Handle customer queries and assist in after-sales service coordination.
Market Intelligence:
- Stay updated on industry and market trends, and government policies in the solar sector.
- Provide regular feedback to the management to refine sales strategies.
Reporting & CRM:
- Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
- Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
- Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
- Submit daily/weekly/monthly sales reports, trade visits, and monthly itinerary to the reporting manager
Requirements
- Bachelor’s Degree or its equivalent in Business, Engineering, Marketing, or a related field.
- 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
- Excellent communication, negotiation, and presentation skills.
- Experience with high-value consultative selling and long sales cycles.
- Willingness to travel extensively within the assigned area.
- Good knowledge of solar product specifications and performance is an added advantage.
- Familiarity with government solar policies, net metering, subsidies, and the regulatory landscape.
- Proficiency in MS Office (Excel, PowerPoint).
- Experience working with channel/distributor networks.
What we offer
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
Application Closing Date
Not Specified.
Interested and qualified candidates should:
Click here to apply online