Job Title: Area Sales Manager - All Locations
Job ID: 832
Location: Nigeria
About the Role
- The purpose of the role is to maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.
Responsibilities
To achieve recharge sales target within state/area:
- Ensure adequate availability of all recharge denominations in sub CP and retail points.
- Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers to achieve ERC, RCV and E-pin target in agreed ratios.
- Constantly identify opportunities for driving activation and recharge sales within territory.
Achieve Share of Gross & Net Additions (SOGA & SONA):
- Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
- Effective management of direct activation teams and monitoring of CP bus activation activities.
- KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits
- Drive KYC inactivity to nil
- Deploy other initiatives to increase GAD including new site launch
- Ensure activation of Quality GADs in assigned area.
- Develop and implement activities that will increase SONA in assigned area.
Decrement:
- Implement of customer driven activities (product launches, town storms etc) in assigned area
- Drive voice and data business performance by implementation of revenue generating activities and initiatives in assigned territory.
Channel branding and visibility:
- Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
- Identify visibility opportunities for Airtel brand within the territory.
- Ensure ITP increases and gives impetus to iCMS and iRMS
- Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
- Train Market Developers on POS deployment in line with “look of success”.
Distribution Infrastructure:
- Recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
- Migrate all other retailers to become one stop shop SSOs and SSOs
- Maintain ratio of RSO(5):SSO(1) in line with scientific distribution.
- Maintain KYC infra ratio of 1kit:3 SSOs.
- Identify and recruit suitable sub channel partners in territory for effective product re-distribution.
BTS Management:
- Ensure constant CLS elimination.
- Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
- New Site Launch Plan and Distribution Preparedness.
- Effectively drive and manage target driven initiatives and projects
Industry Awareness/Competition Intelligence:
- Effectively report competitive activities within assigned territory and implement adequate counter initiatives.
- Track on-going initiatives in Market
- Address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business
Requirements
Educational Qualifications
- Bachelor’s in Social sciences, Marketing, Business Management, Engineering or Computer Science
- Project management qualification will be an advantage
Relevant Experience & Functional / Technical Skills:
- Minimum of 4 years’ experience in Retail sales, preferably in the Telecommunications, FMCG or the Manufacturing industry.
- Excellent understanding of Route-to-Market (RTMS) and Go-to-Market strategies
- Extensive sales and business development experience with proven expertise in revenue generation and growth
- Excellent product knowledge
Other requirements:
- Excellent Relationship Management skills
- Excellent Numerical Acumen and Analytical thinking skills
- Excellent presentation and communication skills
- Team Leader & Player: Independent, confident and objective
- Attention to detail
- Excellent at driving Execution Excellence
- A strong Customer – centric orientation
Application Closing Date
5th August, 2026; 11:59PM.
Interested and qualified candidates should:
Click here to apply online