Area Sales Manager

Location: Kano
Employment Type: Full-time

Role Summary

• We are looking for a results-oriented Area Sales Manager to own the Kano territory.
• You will be responsible for driving sales growth, expanding distribution networks, and managing a field sales team to achieve volume and coverage targets.
• The ideal candidate is a hands-on leader who knows the Kano market and can build strong relationships with distributors and retailers to scale brand presence.

Key Responsibilities

• Sales & Business Growth:Develop and execute area sales plans to achieve primary and secondary sales targets. Drive market penetration and ensure product visibility across General Trade and Modern Trade channels.
• Distributor & Channel Management:Appoint, manage, and monitor distributors to ensure performance, ROI, and healthy stock levels. Ensure compliance with pricing, credit policies, and trade terms.
• Team Leadership:Lead, coach, and motivate Sales Representatives and field teams. Conduct joint field visits to drive performance and ensure execution excellence.
• Market Intelligence:Monitor competitor activities, market trends, and consumer behavior to identify growth opportunities and provide actionable insights to management.
• Reporting & Analysis:Prepare accurate sales forecasts, performance reports, and route-to-market effectiveness analysis.

Requirements

• Bachelor’s degree or HND in Business Administration, Marketing, or a related field.
• 3–6 years of progressive sales experience.

Skills:

• Proven track record of meeting and exceeding sales targets.
• Strong distributor management and relationship-building skills.
• In-depth knowledge of the Kano market, distribution models, and trade partners.
• Excellent negotiation, leadership, and analytical skills.
• Proficiency in MS Office and sales reporting tools.

Application Closing Date
Not Specified

Interested and qualified candidates should send their CV to: cv@ascentech.com.ng Using the job title as the subject of mail.