Assistant Manager, Trade Development at Golden Penny Foods at Gol

About the role

Full description from the employer source. Apply via the official link when ready.

Join Golden Penny Foods as an Assistant Manager, Trade Development in Apapa, Lagos, and play a key role in advancing trade channels for one of Nigeria's leading food brands. Flour Mills of Nigeria Plc, through its flagship Golden Penny brand, serves millions of consumers and bakers nationwide with high-quality products. This role focuses on boosting sales performance, nurturing distributor partnerships, and maximizing market reach within assigned territories across Lagos. In this position, you will lead and manage key distributors to ensure business growth and operational excellence. You will drive sales targets through strategic market expansion and enforce route planning standards using sales automation tools.

Expanding sub-distributor networks and executing joint business plans with distributors will be central to your daily activities. Additionally, you will monitor market trends, competitor actions, and customer feedback to guide effective trade strategies and enhance product availability. Ideal candidates bring at least three years of sales experience in the FMCG sector, especially in redistribution sales. You'll have a background in Business Administration, Marketing, or a related field, and demonstrate strong communication, leadership, and analytical skills. This full-time role demands proficiency in data-driven trade execution to boost business outcomes. Lagos stands as a critical hub for FMCG distribution in Nigeria, with Apapa serving as a strategic location for Golden Penny's operations. The city's vibrant market and expanding consumer base provide an excellent platform for trade development professionals to influence growth in the food production sector. While the salary is not specified, this position offers a promising career path within a top FMCG company, opening doors to senior roles in trade management and sales leadership across Nigeria's food industry. To stand out, emphasize your accomplishments in sales growth and distributor management in your application. Highlight your ability to analyze market data and develop actionable trade plans that have increased product penetration and revenue. Apply promptly for the Assistant Manager, Trade Development role to contribute to Golden Penny Foods' ongoing success in Lagos. This opportunity awaits skilled professionals ready to advance their careers in the dynamic FMCG sector.

Requirements

Hold an HND or B.Sc. in Business Administration, Marketing, Sales, or related field
Possess a minimum of three years' sales experience in the FMCG industry
Demonstrate strong communication and interpersonal skills
Exhibit leadership, negotiation, and stakeholder management abilities
Apply analytical and problem-solving skills effectively

Responsibilities

Manage and lead key distributors to achieve business growth targets
Implement market expansion strategies to increase sales volume and revenue
Enforce sales route planning and optimize use of sales automation tools
Develop and expand sub-distributor networks within assigned territories
Create and execute joint business plans with key distributors
Conduct regular business reviews and apply corrective measures as needed
Analyze market trends and competitor activities to inform strategic decisions
Build strong relationships with distributors, sub-dealers, and direct customers

Key skills

Trade DevelopmentSales ManagementDistributor RelationsMarket AnalysisRoute PlanningSales Automation ToolsJoint Business PlanningNegotiationData AnalysisFMCG Sales

About Golden Penny Foods - Flour Mills of Nigeria Plc

About the Company

Golden Penny Foods - Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc is a leading African foods company known for its high-quality, affordable brands including Golden Penny Flour and Golden Pasta, serving consumers locally and internationally.

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FAQs

What qualifications are required for the Assistant Manager, Trade Development role at Golden Penny Foods in Lagos?

Candidates must have an HND or B.Sc. in Business Administration, Marketing, Sales, or a related discipline to qualify for this role.

How much experience is needed for this position?

Applicants should have at least three years of relevant sales experience in the FMCG industry, preferably in redistribution sales.

Is this role based onsite or remote?

The Assistant Manager, Trade Development position is an onsite role located in Apapa, Lagos.

What are the typical working hours for this job?

This is a full-time position, generally involving standard business hours with possible additional time for market visits and distributor engagements.

Are there career growth opportunities in Lagos for this role?

Yes, successful candidates can advance to senior trade management or sales leadership roles within the FMCG sector in Lagos and beyond.

Assistant Manager, Trade Development at Golden Penny Foods

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