Brand & Content Strategist (Digital Marketing) at Krystal Digital | Handmework

Overview

Full description from the employer source. Apply via the official link when ready.

Krystal Digital is a full service ICT company which specializes in the development, research, deployment and creation of customized and service oriented software applications.

Our organization has a strong competence in providing secure and continuously available Information technology/infrastructure solutions to organizations, institutions and parastatals as required which helps its clients drive efficiency and improve its service delivery. The company has several notable products; Krystal IT Academy, Central Billing System, iLearnNG and Myskool portal to her credit alongside other non-disclosed works.

We are recruiting to fill the position below:

Job Title: Brand & Content Strategist (Digital Marketing)

Location: Wuse Zone 7, Abuja (FCT)
Employment Type: Full-time, Hybrid

About the Role

We're looking for a Brand & Content Strategist to shape and protect how our company shows up online, in the media, and at the events that matter to our industry.
You'll be the driving force behind our public image, earning media coverage, building our presence across all social media platform particularly on LinkedIn and X (Twitter), and making sure anyone searching for us or our products finds us first.
This role is less about chasing new leads and more about deepening the relationship we already have with our audience turning visitors into repeat visitors, and our website into the definitive destination for our products.

Key Responsibilities

Develop and execute a brand positioning strategy that keeps the company top-of-mind in its industry
Develop product messaging and unique value propositions (UVP) that resonate with our target audience
Own SEO strategy for the corporate website and all product pages, optimizing content, structure, and metadata for visibility
Plan, launch, and optimize performance marketing campaigns (paid and organic) to drive high-quality traffic to the website and products
Design content and engagement strategies focused on retaining existing customers and repeat website visitors
Build nurture content (email, social, on-site) that keeps the audience engaged after first contact
Plan and manage content calendars aligned with brand and business goals
Create compelling, brand-aligned content (text, graphics, video) for the website, blog, social media, and email
Collaborate with the design team on high-quality visuals and promotional materials
Maintain consistent tone, messaging, and brand identity across every channel
Lead the company's presence on LinkedIn and X (Twitter) as primary platforms, with supporting presence on Instagram, Facebook, and TikTok as needed
Plan and execute campaigns that build community, drive engagement, and reinforce brand authority
Respond to audience interactions promptly and professionally, protecting brand voice at every touchpoint
Identify and pursue media coverage opportunities press features, interviews, guest contributions, industry roundups
Identify and secure event sponsorships and speaking opportunities that boost brand visibility and credibility
Track return-visit rates and time-on-site across the company's digital properties
Track KPIs including media mentions, share of voice, website traffic, organic search performance, and audience retention
Prepare monthly performance reports with insights and actionable recommendations
Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn/X analytics) to monitor trends and refine strategy
Interpret metrics and turn data into clear, actionable recommendations
Run content marketing initiatives that help the brand attract and engage its audience
Design and execute email marketing flows by nurturing, automation, and conversion of leads
Apply basic SEO principles to improve organic visibility
Manage CRM and marketing automation tools to support the customer journey
Run PPC campaigns and manage budgets for maximum ROI

Qualification and Experience

Bachelor’s Degree in Marketing, Communications, or a related field.
2-4 years of proven experience in a digital marketing role.
Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
Strong copywriting, storytelling, and content creation skills.
Data-driven mindset with the ability to translate analytics into actionable strategies.
Ability to manage multiple projects, meet deadlines, and work collaboratively.

Skills & Competencies:

Performance Marketing & Campaign Management
Email Marketing (nurturing, automation, conversion)
Brand Strategy & Positioning
Public Relations & Media Relations
Event Sponsorship & Partnerships
LinkedIn & X (Twitter) Growth Strategy
Content Strategy & Development
SEO (corporate and product-level)
Customer Retention & Engagement Content
Social Media Management
Analytics & Reporting (Google Analytics, Meta Business Suite, platform analytics)
Copywriting & Visual Storytelling
Cross-functional Collaboration (design, product teams)
Brand Voice Consistency

Nice to Have:

Prior experience marketing IT/tech products or services
Familiarity with marketing budget management
Basic design or copywriting skills.

Salary
N300,000 monthly.

Application Closing Date
7th October, 2026.

Interested and qualified candidates send their CV, including a link to their portfolio, to: careers@krystalng.com using the Job Title as the subject of the mail.

Brand & Content Strategist (Digital Marketing)

Overview

Other roles in this Krystal Digital - Hybrid pack

More about this role