Job Summary
- The Digital Marketer is responsible for supporting the Business Development Manager in driving revenue growth and expanding the company’s customer base across its various business units, including Real Estate/Realtor Services, Land and Property Sales, Leasing, Facility Management Services, and Legal Services.
- The role combines digital marketing, product knowledge, lead generation, sales support, field prospecting, customer engagement, property listing management, portfolio coordination, social media management, content development, flyer coordination, regular digital posting, and marketing campaign execution.
- The Digital Marketer will be responsible for developing and implementing monthly marketing strategies designed to generate qualified leads, increase brand visibility, strengthen customer engagement, and contribute directly to revenue growth.
- The role requires the individual to have a strong understanding of the company's service portfolio and work closely with the Manager overseeing each business unit to develop relevant content and communicate the value of each service effectively to prospective and existing clients.
- The successful candidate will combine digital marketing activities with physical prospecting, weekly events, networking, and field-storming activities to maximize business opportunities.
- The ideal candidate is energetic, target-driven, persuasive, creative, socially active, highly organized, digitally savvy, and passionate about sales, networking, marketing, customer engagement, and closing business in a competitive environment.
Responsibilities
Digital Marketing, Flyers & Brand Visibility:
- Develop and execute monthly digital marketing strategies aligned with the company's business and revenue objectives.
- Develop and maintain a weekly content calendar covering property listings, land sales, leasing opportunities, facility management services, legal services, company activities, promotions, events, and relevant industry content.
- Manage and coordinate the company's social media presence across Instagram, Facebook, X/Twitter, LinkedIn, TikTok, WhatsApp Business, and other approved platforms.
- Coordinate the creation and production of flyers, promotional graphics, videos, adverts, brochures, and other digital marketing materials.
- Work closely with the Manager overseeing each business unit to develop accurate and relevant content for their respective services.
- Coordinate with graphic designers, content creators, photographers, and other relevant vendors where required.
- Ensure all flyers and marketing materials accurately represent the company's services, pricing, properties, promotions, events, and brand standards.
- Ensure approved flyers and marketing materials are posted regularly and consistently across all approved social media platforms and digital channels.
- Ensure there are no prolonged gaps in the company's digital communication and social media activities.
- Ensure property listings, promotional offers, announcements, campaigns, events, and service offerings are posted in a timely manner.
- Maintain consistent posting on WhatsApp Status, including property listings, service offerings, promotional flyers, events, testimonials, and other relevant business content.
- Monitor the performance of posts, flyers, campaigns, and digital content and recommend improvements based on engagement and lead generation.
- Identify emerging digital marketing trends and recommend innovative strategies to improve brand awareness and customer acquisition.
Product Knowledge, Content Development & Client Engagement:
- Develop and maintain comprehensive knowledge of the company's service portfolio, including Facility Management, Realtor/Real Estate Services, Land and Property Sales, Leasing, and Legal Services.
- Understand the features, benefits, processes, pricing, and unique selling points of each service.
- Work closely with the Manager overseeing each business unit to develop accurate and relevant marketing content for their respective services.
- Coordinate the development of service-specific content, including social media posts, flyers, videos, educational materials, promotional campaigns, and client-facing communications.
- Ensure all content accurately represents the company's services and is reviewed and approved by the relevant Manager before publication.
- Translate product and service information into clear, engaging, and customer-focused content that supports lead generation and business development.
- Engage prospective and existing clients digitally through WhatsApp, Instagram, Facebook, LinkedIn, TikTok, email, telephone, and other approved communication channels.
- Respond promptly to digital enquiries and provide accurate information about the company's services.
- Qualify digital prospects based on their needs and requirements and direct qualified leads to the appropriate Manager or business unit.
- Maintain consistent follow-up with prospects generated through digital channels.
- Convert digital enquiries into consultations, meetings, property inspections, service appointments, or other business opportunities.
- Gather customer feedback and market intelligence from digital engagements and share relevant insights with the appropriate Manager.
Lead Generation & Field/Event Prospecting:
- Generate qualified leads through digital marketing campaigns, social media, online platforms, networking, referrals, cold outreach, and physical prospecting.
- Participate actively in weekly events, activations, exhibitions, networking activities, open houses, property inspections, and field-storming activities.
- Visit estates, business districts, corporate offices, events, strategic locations, and other relevant areas for prospecting.
- Build relationships with prospective buyers, investors, landlords, landowners, corporate clients, and other stakeholders.
- Identify potential clients and business opportunities for the company's various business units.
- Capture and document all leads generated from events and field activities.
- Ensure timely follow-up with leads generated through weekly events and prospecting activities.
- Submit same-day reports on field activities, locations visited, leads generated, prospects contacted, and opportunities identified.
Sales Support & Revenue Growth:
- Support the Business Development Manager in achieving monthly, quarterly, and annual revenue targets.
- Promote and sell lands, residential properties, commercial properties, leasing opportunities, facility management services, and legal services.
- Follow up consistently with assigned prospects from initial enquiry through inspection, negotiation, and closure.
- Schedule and participate in client meetings, property inspections, presentations, viewings, and business development activities.
- Understand customer needs and recommend suitable properties or services.
- Support the preparation and presentation of proposals, quotations, property information, and other sales materials.
- Assist with negotiations and transaction processes until successful closure.
- Maintain an active sales pipeline and identify opportunities for upselling, cross-selling, referrals, and repeat business.
- Escalate complex client concerns, pricing issues, or transaction matters to the Business Development Manager or relevant Manager.
Property Listings & Digital Platforms:
- Upload and maintain accurate property and land listings on PropertyPro, Property Centre, and other approved listing platforms.
- Ensure every listing contains accurate descriptions, pricing, location, property specifications, images, videos, and contact information.
- Regularly review and refresh listings to improve visibility and engagement.
- Remove sold, unavailable, or expired listings promptly.
- Track enquiries, leads, inspections, and conversions generated from online property platforms.
- Coordinate with the Business Development Manager and relevant teams to obtain updated property inventory.
- Monitor competitor listings, pricing, promotions, and digital marketing activities.
- Recommend improvements to property descriptions, visuals, pricing presentation, and listing strategies.
Portfolio & Inventory Management:
- Maintain accurate records of the company's property and land portfolio.
- Track available, reserved, allocated, sold, leased, and unavailable properties.
- Maintain updated records of property prices, locations, specifications, availability, and transaction status.
- Ensure digital listings correspond with the company's current inventory.
- Coordinate with Management and the Business Development Manager regarding newly acquired properties, projects, and changes to existing inventory.
- Identify and report discrepancies between internal portfolio records and published listings.
- Prepare weekly portfolio and inventory status reports.
Marketing Campaigns & Weekly Events:
- Develop monthly marketing plans for lands, properties, rentals, facility management services, and legal services.
- Plan and coordinate promotional campaigns, open houses, webinars, roadshows, exhibitions, activations, networking events, and other marketing initiatives.
- Support the organization and execution of weekly business development and marketing events.
- Ensure adequate flyers, marketing materials, promotional resources, and service information are available for each event.
- Coordinate pre-event, during-event, and post-event marketing activities.
- Capture leads generated from events and ensure timely follow-up.
- Evaluate campaign and event performance based on reach, engagement, leads, inspections, conversions, and revenue generated.
- Recommend adjustments to campaigns and events based on performance data.
Social Media, Flyer Posting & Content Management:
- Maintain a consistent and active posting schedule across all approved social media platforms.
- Post approved flyers and marketing creatives regularly across Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp Status, and other approved channels.
- Ensure all flyers are posted with appropriate captions, service information, calls-to-action, contact details, hashtags, and relevant links where applicable.
- Coordinate the timely posting of property listings, land offers, facility management services, legal services, leasing opportunities, company updates, client testimonials, educational content, and promotional campaigns.
- Ensure content is posted according to the approved weekly/monthly content calendar.
- Repurpose approved marketing materials across relevant platforms to maximize visibility and reach.
- Monitor comments, direct messages, enquiries, and responses generated from posts and flyers.
- Respond promptly to digital enquiries and ensure qualified leads are captured and transferred to the appropriate Manager or business unit.
- Track which posts, flyers, platforms, and campaigns generate the highest engagement and leads.
- Prepare regular reports on posting activities, engagement, enquiries, leads generated, and conversions.
- Recommend new content ideas and promotional approaches to improve online visibility, engagement, and lead generation.
- Ensure the company's digital platforms remain active, professional, current, and aligned with the approved brand image.
Customer Relationship Management:
- Build and maintain strong relationships with existing and prospective clients.
- Deliver professional and responsive customer service throughout the customer journey.
- Follow up consistently with prospects and clients.
- Maintain accurate customer and prospect information in the CRM/database.
- Handle customer objections professionally and escalate unresolved issues appropriately.
- Collect customer feedback and identify opportunities to improve customer experience.
- Encourage referrals, repeat business, and long-term client relationships.
Weekly Training & Performance Development:
- Participate actively in all weekly training sessions organized by Management.
- Participate in sales coaching, product knowledge sessions, marketing training, role plays, and other professional development activities.
- Maintain current knowledge of the company's properties, services, pricing, processes, and market offerings.
- Apply knowledge gained from training to improve sales, marketing, negotiation, communication, and customer engagement.
- Continuously develop digital marketing, sales, and business development skills.
Reporting & Accountability:
- Submit daily activity reports covering calls, messages, digital engagements, field activities, locations visited, leads generated, follow-ups, inspections, and conversions.
- Submit weekly lead-generation and sales pipeline reports.
- Submit weekly portfolio and listing status reports.
- Submit weekly event/activity reports detailing attendance, leads generated, engagement, and follow-up actions.
- Prepare and submit monthly marketing strategies and content calendars.
- Track campaign performance and provide monthly marketing performance reports.
- Maintain accurate CRM and customer records.
- Monitor key marketing and sales performance indicators.
- Ensure all assigned targets and deadlines are consistently met.
Must Have
- Bachelor's Degree / HND in Marketing, Business Administration, Real Estate, Mass Communication, or related fields.
- 5+ years' experience in Digital Marketing, Sales, Business Development, or Real Estate.
- Strong experience in lead generation, social media management, content creation, and customer engagement.
- Ability to create/coordinate flyers and marketing materials and post content consistently across digital platforms.
- Proficiency in WhatsApp, Instagram, Facebook, LinkedIn, TikTok, Canva, and other relevant digital tools.
- Experience with property listing platforms such as PropertyPro and Property Centre.
- Strong sales, communication, persuasion, negotiation, and follow-up skills.
- Experience with digital campaigns, CRM, and online advertising is an advantage.
- Strong knowledge of the Lagos market.
- Willingness to participate in weekly events, field activities, networking, property inspections, and client engagements.
- Must be proactive, creative, presentable, organized, commercially minded, and target-driven.
Benefits
- Salary: N200,000 - N250,000 per month.
- Competitive salary.
- Performance-based incentives/commission.
- Training and professional development.
- Career growth opportunities.
- Industry exposure and networking opportunities.
Application Closing Date
30th September, 2026.
Interested and qualified candidates should send their updated Curriculum Vitae to: hr@heritagedwellings.ng using the job title as the subject of the mail.
Note: Proximity to Chevron-Lekki is Mandatory.