Digital Marketing & Growth Specialist

We are recruiting to fill the position below:

Job Title: Digital Marketing & Growth Specialist

Location: Garki, Abuja (FCT)
Employment Type: Full-time

Job Summary

• As we expand our digital presence and business operations, we are seeking a Digital Marketing & Growth Specialist who can take ownership of our digital marketing activities and help convert our online presence into visibility, qualified enquiries, leads and business opportunities.
• This is not primarily a Social Media Manager position.
• We are looking for a practical digital marketer who understands digital strategy, paid advertising, lead generation, property listing platforms, website development, SEO, analytics and digital customer acquisition.

Key Responsibilities
Digital Marketing Strategy:

• Develop and implement digital marketing strategies aligned with Bisimkha Homes' business and sales objectives.
• Develop digital campaigns for property listings, property launches, educational programmes, events and special campaigns.
• Identify appropriate digital channels for reaching prospective property buyers, investors, homeowners and Nigerians in the diaspora.
• Develop strategies for growing Bisimkha Homes' online visibility and digital audience.

Paid Digital Advertising:

• Plan, create, manage and optimise paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google, YouTube and other relevant platforms.
• Develop appropriate audience targeting strategies for different property and business campaigns.
• Manage advertising budgets responsibly.
• Monitor campaign performance, cost per lead, lead quality and conversion.
• Test different audiences, creatives, messages and campaign approaches.
• Continuously optimise campaigns based on performance data.

Property Listing & Digital Distribution:

• Manage and optimise Bisimkha Homes' property listings across relevant online property platforms and portals.
• Publish and regularly update available properties on platforms such as Jiji, PropertyPro, Nigeria Property Centre, Private Property and other relevant property listing websites.
• Ensure property descriptions, prices, locations, title information, photographs, videos and contact details are accurate and up to date.
• Optimise listing titles, descriptions, keywords, images and other relevant information to improve visibility and enquiries.
• Select appropriate listing platforms based on the type of property and target audience.
• Monitor enquiries generated from each platform.
• Analyse the performance of different listing platforms and recommend where resources should be increased, reduced or redirected.

Lead Generation & Digital Customer Acquisition:

• Develop effective systems for generating qualified property enquiries through digital channels.
• Monitor and track leads generated from advertising campaigns, websites, social media and property portals.
• Work with the Business Development/Sales team to ensure digital leads are properly handed over and followed up.
• Monitor the movement of leads from enquiry → follow-up → inspection → transaction.
• Identify opportunities to improve lead quality and conversion.
• Maintain appropriate records of digital lead sources and campaign performance.

Website Management & Development:

• Take responsibility for the development and ongoing management of the Bisimkha Homes website.
• Where necessary, coordinate with web developers and other technical professionals.
• Ensure the website contains accurate and useful information about Bisimkha Homes, available properties, services, programmes and contact channels.
• Develop relevant landing pages for property campaigns and special marketing initiatives.
• Monitor website traffic, user behaviour and enquiries.

SEO & Organic Digital Growth:

• Develop and implement practical SEO strategies for Bisimkha Homes.
• Conduct keyword research relevant to Abuja real estate, property investment and other target areas.
• Optimise website pages, property listings and relevant content for search visibility.
• Identify opportunities to increase organic traffic and enquiries.
• Monitor search performance and make recommendations for improvement.

Content Distribution & Digital Amplification:

• Work closely with the Visual Content Producer / Social Media & Content team to ensure content is strategically distributed across appropriate digital platforms.
• Identify content with potential for greater reach and recommend opportunities for paid promotion.
• Develop distribution strategies for property videos, educational content, property tours, interviews, market updates and other Bisimkha Homes content.
• Ensure content supports specific business objectives rather than simply generating views.

Analytics, Reporting & Performance Measurement:

• Monitor and analyse digital marketing performance across relevant platforms.
• Track key metrics including:
  • Reach and impressions
  • Website traffic
  • Enquiries
  • Leads
  • Cost per lead
  • Lead sources
  • Campaign performance
  • Conversion
  • Audience growth
• Prepare regular digital marketing reports.
• Provide clear insights and recommendations based on data.
• Identify what is working, what is not working and what should be changed.

Digital Research & Innovation:

• Research emerging digital marketing opportunities, platforms, tools and technologies relevant to real estate.
• Explore effective ways to reach property buyers, investors and Nigerians in the diaspora.
• Research relevant property portals, digital communities and online channels.
• Use appropriate AI and digital marketing tools to improve productivity, campaign development and analysis.
• Stay current with changes in digital advertising, SEO, analytics and online marketing practices.

Team Collaboration:

• Work closely with the CEO, content team, business development team and other members of the Bisimkha Homes team.
• Translate business objectives into practical digital marketing activities.
• Provide professional recommendations on digital strategy and campaign direction.
• Participate in campaign planning and review meetings.
• Support the wider team with digital marketing insights where required.

The Ideal Candidate
Qualification & Experience:

• Bachelor's Degree / HND in Marketing, Business Administration, Mass Communication, Digital Marketing, Computer Science or a related field.
• Relevant professional certifications in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics or related areas will be an advantage.
• Minimum of 2 years relevant practical experience preferred.

We are looking for someone who is:

• Practical and results-oriented.
• Analytical and comfortable working with numbers and performance data.
• Creative but also commercially minded.
• Proactive and able to work with minimal supervision.
• Curious and willing to research and learn.
• Able to take ownership rather than waiting to be told every step.
• Comfortable working within a growing business where systems are still being developed.
• Able to work effectively with a small multidisciplinary team.
• Passionate about digital marketing and business growth.

Required Knowledge / Experience:
The successful candidate should have practical knowledge and / or experience in:

• Meta / Facebook & Instagram advertising
• Google Ads
• YouTube advertising
• SEO
• Google Analytics/GA4
• Website management/development
• Lead generation
• Digital campaign management
• Property listing platforms
• Digital analytics and reporting
• Audience targeting
• Conversion optimisation
• Content distribution.
• Experience in real estate, property marketing, construction, finance or another sales-driven industry will be an advantage.

Salary
N200,000 - N250,000 / month (Final remuneration will be determined based on the candidate's experience, demonstrated capability and practical assessment).

Application Closing Date
2nd October, 2026.

Interested and qualified candidates should send their CV, Portfolio / evidence of previous digital marketing work, and Details of at least one digital marketing campaign personally managed, including the objective, platform used and results achieved to: bisimkhahomes@gmail.com using "Application – Digital Marketing & Growth Specialist" as the subject of the email.

Important

• This is NOT primarily a Social Media Manager role.
• We are specifically looking for a Digital Marketing & Growth Specialist who can help Bisimkha Homes:
• REACH → ATTRACT → GENERATE LEADS → MEASURE → OPTIMISE → GROW.
• The candidate should be able to demonstrate practical experience and measurable results, rather than simply having theoretical knowledge.

Applicants should therefore be prepared to discuss specific campaigns they have personally worked on, including:

• What was the objective?
• Which platforms were used?
• What budget was involved?
• Who was the target audience?
• How many leads/enquiries were generated?
• What was the cost per lead where applicable?
• What was the outcome?
• What did they learn and what would they improve?