Location: Iyana Ipaja, Lagos
Employment Type: Full-time, On-site
Work Hours: Monday – Friday, 10:00 AM – 7:00 PM
Role Overview
- We are seeking an experienced Digital Marketing Lead to drive the organization’s digital demand generation, customer acquisition, and marketing automation initiatives.
- The role will oversee the full digital customer journey, from website engagement and lead generation to qualification, nurturing, conversion, and acquisition.
Key Responsibilities
Digital Experience, SEO & Conversion:
- Optimize websites, landing pages, forms, chat experiences, and conversion paths to improve lead generation and conversion.
- Conduct regular SEO, UX, CRO, website performance, and conversion audits.
- Work with web developers to implement website improvements, tracking, personalization, and progressive data capture.
- Monitor website performance and identify opportunities to improve user engagement and conversion rates.
Lead Generation & Marketing Automation:
- Develop and manage multi-channel demand generation campaigns across paid search, paid social, display, email, and retargeting.
- Build automated lead nurturing, segmentation, scoring, and qualification workflows.
- Implement lead routing and response processes using CRM and automation platforms.
- Maintain a healthy pipeline of qualified leads and improve marketing-to-sales conversion.
CRM, MarTech & Revenue Operations:
- Manage and optimize CRM, marketing automation, website, advertising, analytics, and reporting platforms.
- Integrate marketing technology systems to improve data flow, attribution, automation, and reporting.
- Maintain data quality, governance, and accurate tracking across marketing channels.
- Evaluate and implement relevant AI and automation tools to improve marketing efficiency.
Analytics & Performance Reporting:
- Track and analyze key metrics including CTR, CPC, CPL, conversion rate, ROAS, website traffic, lead quality, and acquisition cost.
- Analyze the performance of digital campaigns, landing pages, and the overall marketing funnel.
- Provide end-to-end attribution and identify channels and campaigns driving qualified opportunities.
- Develop dashboards and performance reports for management decision-making.
Qualifications & Experience
- Bachelor’s Degree in Marketing, Digital Marketing, Business Analytics, Communications, Computer Science, Information Technology, or a related field.
- 3-5 years of hands-on experience in digital marketing, demand generation, growth marketing, marketing operations, or a similar role.
- Proven experience implementing and optimizing CRM, MarTech, marketing automation, and analytics systems.
- Demonstrated success improving website conversion rates, lead quality, customer acquisition, and marketing ROI.
- Strong understanding of B2B digital marketing and demand generation; experience within construction, engineering, facility management, manufacturing, industrial, or related sectors is an advantage.
- Strong analytical, project management, communication, and problem-solving skills.
- Proximity to work location is highly desirable.
- Willingness to work fully on-site in Iyana-Ipaja, Lagos, Monday to Friday, 10:00 AM – 7:00 PM
Application Closing Date
31st August, 2026.
Interested and qualified candidates should send their CV to: careers@worknigeria.com using the job title as the subject of the email.