Location: Lagos
Job Summary
- We are seeking a results-driven Digital Marketing Specialist with hands-on experience in digital advertising, social media management, content creation, WordPress, web development, and graphic design.
- The ideal candidate should be able to develop and execute digital campaigns while also supporting the company’s website and visual brand presence.
Key Responsibilities
- Manage and optimize social media platforms using Meta Business Suite, including Facebook and Instagram.
- Plan, launch, monitor, and optimize Meta Ads campaigns to generate leads, sales, traffic, and brand awareness.
- Develop campaign strategies, audience targeting, budgets, creatives, and performance reports.
- Analyze campaign insights, audience behavior, engagement, conversion rates, and other digital marketing KPIs.
- Create and manage social media content calendars and ensure consistent brand communication.
- Design marketing creatives, social media graphics, promotional materials, and ad creatives.
- Edit short-form videos and other digital content for social media campaigns.
- Manage and update WordPress websites, including pages, content, plugins, forms, and basic website optimization.
- Apply basic web development skills (HTML, CSS, JavaScript/PHP) to customize and troubleshoot websites where necessary.
- Work with developers, designers, and other teams to implement website improvements and marketing campaigns.
- Support SEO, Google Analytics/GA4, Google Search Console, and other digital marketing tools.
- Monitor website traffic, user behavior, lead generation, and conversion performance.
- Conduct competitor and market research to identify new digital marketing opportunities.
- Prepare regular performance reports and provide actionable recommendations based on data.
- Collaborate with sales and content teams to improve lead generation and conversion.
- Stay updated on changes in Meta advertising, social media trends, WordPress, SEO, and digital marketing technologies.
Key Performance Indicators (KPIs)
- Leads and conversions generated from digital campaigns.
- Cost per lead (CPL) and return on ad spend (ROAS).
- Website traffic and conversion rate.
- Social media growth and engagement.
- Campaign reach, impressions, CTR, and audience growth.
- Quality and consistency of digital content.
- Website performance, updates, and optimization.
Required Skills & Qualifications
- Proven experience in Digital Marketing and Social Media Marketing.
- Strong knowledge of Meta Business Suite and Meta Ads Manager.
- Experience running and optimizing paid advertising campaigns.
- Working knowledge of WordPress and website management.
- Basic to intermediate web development knowledge.
- Graphic design skills using tools such as Canva, Adobe Photoshop, or Figma.
- Knowledge of video editing tools such as CapCut or Adobe Premiere Pro.
- Understanding of SEO, analytics, lead generation, and conversion optimization.
- Strong analytical, creative, communication, and problem-solving skills.
- Ability to manage multiple campaigns and projects simultaneously.
Application Closing Date
30th September, 2026.
Interested and qualified candidates should send their CV to: gfoodsarfixhr@gmail.com using the Job Title as the subject of the email.