We are recruiting to fill the position below:
Job Title: Marketing Lead
Location: Abuja (FCT)
Employment Type: Full-time
Responsibilities
- Develop strategies for increasing school visibility.
- Attract prospective parents and learners.
- Generate admission leads.
- Promote the school's academic programmes and activities.
- Manage the school's social media presence.
- Coordinate school promotional campaigns.
- Create content showcasing school activities and achievements.
- Develop relationships with parents and prospective parents.
- Organize open days, exhibitions, school tours, and promotional events.
- Work closely with the Admissions Officer to convert enquiries into applications and enrolments.
- Monitor competing schools and market trends.
- Prepare weekly and monthly marketing reports.
- Track where admission enquiries are coming from.
- Recommend effective advertising channels based on results.
- Protect and promote the school's brand image.
Requirements
- Minimum of an HND in Marketing, Business Administration, Mass Communication, Public Relations, Advertising, or a related field.
- Professional certification in Digital Marketing, Marketing Management, or Communications is an advantage.
- Strong knowledge of social media and digital marketing tools.
- 3–5 years of experience in marketing, business development, sales, communications, or a related field.
- Experience developing and executing marketing campaigns.
- Experience managing social media platforms and digital campaigns.
- Previous experience in the education sector is an advantage.
- Experience managing a marketing team or coordinating marketing activities is an advantage.
Key Skills:
The Marketing Lead should be able to:
- Develop and implement marketing strategies.
- Identify and understand the organization's target market.
- Generate leads and prospective customers.
- Plan and manage marketing campaigns.
- Develop strong promotional content.
- Manage social media platforms.
- Coordinate advertising campaigns.
- Track marketing performance and produce reports.
- Conduct market and competitor research.
- Manage marketing budgets.
- Work with designers, content creators, sales / admissions, and management.
- Build relationships with customers, parents, organizations, and other stakeholders.
- Use digital marketing tools such as Meta Ads, Google Ads, Google Analytics, Canva, email marketing platforms, and social media management tools.
- Convert marketing enquiries into measurable business results.
Personal Qualities:
Look for someone who is:
- Creative and innovative
- Confident and persuasive
- Excellent at communication
- Target-oriented
- Proactive
- Strategic thinker
- Professional
- Well-organized
- Good at networking
- Customer-focused
- Able to work independently
- Comfortable working with targets and deadlines
- Able to analyze data and make informed recommendations.
Salary
N130,000 - N160,000 per month.
Application Closing Date
31st October, 2026.
Interested and qualified candidates should:
Click here to apply online
