Location: Lagos
Employment Type: Full-time
Description
- We are seeking an experienced, strategic, and creatively driven Marketing Lead to own and grow the brand, lead integrated marketing campaigns, drive digital presence, and provide creative direction across agency and client projects.
Key Responsibilities
- Develop and execute marketing and brand strategy, strengthening positioning, visibility, audience growth, and business development.
- Lead integrated marketing campaigns across owned, earned, shared, and paid channels, ensuring a cohesive brand experience and measurable results.
- Own the creative and editorial direction of agency and client content, including social media, case studies, campaign assets, event documentation, and storytelling.
- Manage Tantacom’s digital and social media presence, including Instagram, LinkedIn, website, and other relevant platforms, with a strong focus on brand building and business development.
- Ensure all major projects and activations are effectively documented, amplified, and converted into high-quality case studies and marketing assets.
- Lead the development of new business proposals, capability decks, credentials, case studies, and client-facing marketing materials in collaboration with the CEO and relevant teams.
- Provide marketing and content strategy support for major client campaigns, activations, and the Eko Flavours portfolio, ensuring strong audience engagement and brand alignment.
- Build and manage PR and media relationships, securing relevant media coverage, speaking opportunities, partnerships, awards, and thought-leadership opportunities.
- Track and analyse marketing and campaign performance, using data and insights to improve strategy, channel effectiveness, and brand growth.
Requirements
- 6–7 years of experience in marketing, brand communications, creative content, or a related field, with at least 2 years in a managerial or senior role.
- Demonstrated experience in creative/content direction, including briefing, reviewing, and approving creative output against defined brand standards.
- Previous experience within an agency, events, media, advertising, or creative organisation is strongly preferred.
- Proven experience building and managing brand presence across digital and social media channels.
- Strong experience developing proposals, presentations, capability decks, case studies, and other high-quality marketing materials.
- Excellent strategic thinking, communication, storytelling, project management, and stakeholder management skills.
- Strong understanding of the Nigerian and African creative, marketing, media, and brand landscape.
Salary
N400,000 - N600,000 monthly.
Application Closing Date
30th September, 2026.
Interested and qualified candidates should send their CV to: tophireafrica@gmail.com using the Job Title as the subject of the mail.
