Job Title: Marketing Lead - Beauty, Grooming & Fragrance
Location: Nigeria
Job type: Full-time
Duties & Responsibilities
Category Marketing Plan and Positioning:
- Prepare the annual and quarterly marketing plan in line with the Category Controller's sales, margin, launch and assortment priorities.
- Define how SPAR should present Beauty, Grooming and Fragrance to different customer groups and store types, with a clear premium offer.
- Plan campaigns around local seasons, gifting occasions, customer needs and relevant beauty and fragrance trends.
High-Value Customer Growth:
- Use loyalty, sales, market and competitor information to understand high-net-worth and aspirational customers, preferred brands, price points and purchase occasions.
- Develop targeted offers, previews, events and loyalty activities that increase store visits, spend and repeat purchase.
- Track customer response by store, channel, campaign, sub-category and customer segment.
Campaigns, Launches and Promotions:
- Own the category campaign calendar with the Category Controller, stores and brand partners.
- Plan new brand and product launches, seasonal promotions, gift sets, sampling and customer events.
- Confirm stock, prices, displays and store readiness before each campaign, and review sales uplift and residual stock after it ends.
Store Experience and Execution:
- Set simple standards for displays, testers, sampling, gifting, signage and premium presentation.
- Give stores clear briefs, timelines and materials, and visit priority stores to check execution and correct gaps.
- Work with Operations and brand teams to improve staff product knowledge and customer service.
Digital, Social and CRM:
- Plan category content across social media, website, e-commerce, loyalty, email and approved customer communication channels.
- Ensure content is accurate, uses approved brand assets and does not make unsupported product claims.
- Track reach, engagement, traffic, enquiries, conversion and sales generated by digital and CRM activity.
Brand Partners, Agencies and Funding:
- Secure supplier funding, samples, testers, gifts, exclusives, launch support and product training.
- Manage creative, digital, media, event and activation partners against approved briefs, timelines and budgets.
- Maintain clear records of funding, deliverables, invoices and post-campaign results.
Budget, Reporting and Team Management:
- Manage the marketing budget within approved limits and stop activities that are not delivering results.
- Report weekly and monthly results, explain gaps and agree practical next actions.
- Set clear team priorities and work closely with the Category Controller, Stores, BI, Finance, Digital and Supply Chain.
Key Performance Indicators
- Category sales uplift and gross margin contribution from marketing activities
- Growth in high-net-worth and aspirational customer count, visit frequency, repeat purchase and spend
- Campaign return on investment, traffic, conversion and average basket value
- New brand and product launch sales, sell-through and customer response
- Digital and CRM reach, engagement, response and sales conversion
- Store execution, tester and display readiness, and on-time campaign rollout
- Supplier-funded marketing value secured and delivered against plan
- Marketing budget variance and timely completion of performance reviews
Education and Years of Experience
- Minimum of a First Degree in Marketing, Business, Communications or a related field.
- MBA or a relevant professional qualification is an advantage.
- Minimum 8 years of retail, FMCG or lifestyle marketing experience, including at least 3 years in Beauty, Personal Care
Grooming, Fragrance or premium consumer brands:
- Proven experience in category or brand marketing, new product launches, digital and CRM campaigns, in-store activation, events and agency management.
- Good understanding of high-net-worth and aspirational customers in Nigeria, premium brands, gifting occasions and beauty and fragrance trends.
- Strong data, Excel, BI and digital marketing skills, with experience managing budgets and measuring campaign return.
Key Competencies:
- Premium and lifestyle brand positioning
- Customer insight and segmentation
- Campaign, launch and event execution
- Digital, social and CRM marketing
- Retail activation and visual execution
- Commercial judgement and marketing return
- Supplier, agency and partner management
- Communication, ownership and attention to detail.
Application Closing Date
31st August, 2026.
Interested and qualified candidates should forward their CV to: Careers@arteegroup.com using the Job Title as the subject of the email.
