We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Victoria Island, Lagos
Job type: Full-time
Job Summary
- The Marketing Manager leads the overall marketing strategy and execution for CIG Motors, overseeing brand management, digital and offline campaigns, events, and creative output.
- The role is responsible for building brand equity, driving customer engagement, and generating qualified leads that support the company's retail and fleet sales targets.
Key Responsibilities
Marketing Strategy & Planning:
- Develop and execute annual marketing plans and budgets aligned with overall business and sales objectives.
- Define and maintain the company's brand positioning and messaging across all channels.
- Set marketing objectives and translate them into actionable plans for the marketing team.
Campaign & Brand Management:
- Plan and oversee integrated marketing campaigns, from concept through execution and evaluation.
- Ensure consistent brand identity, tone, and visual standards across all marketing touchpoints.
- Approve creative concepts, campaign messaging, and marketing collateral before release.
Team Leadership:
- Lead, mentor, and manage the marketing team.
- Allocate responsibilities, set performance targets, and review team output.
- Identify training and development needs to build team capability.
Digital, Social & Offline Oversight:
- Oversee the execution of social media strategy, digital marketing, and offline/traditional marketing initiatives.
- Coordinate with the Events & Experiential Specialist to align activations with overall marketing plans.
- Ensure a cohesive, consistent marketing approach across online and offline channels.
Stakeholder, Vendor & Budget Management:
- Manage relationships with external agencies, media vendors, and sponsorship/partnership opportunities.
- Negotiate vendor contracts and manage the overall marketing budget.
- Track marketing spend against budget and report variances.
Reporting & Analytics:
- Track marketing ROI, campaign performance, and lead generation metrics.
- Prepare and present regular marketing performance reports.
- Use data and market insights to refine marketing strategy continuously.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- A Master's degree or MBA is an advantage.
- Professional marketing certification (e.g., CIM, NIMN) is an advantage.
- Must have 6-8 years' marketing experience, including at least 2 years in a managerial or leadership role.
- Experience in the automotive, FMCG, or a related industry is preferred.
- Proven track record of managing integrated marketing campaigns and teams.
Key Skills and Competencies:
- Strategic marketing planning and budget management.
- Strong brand management expertise.
- Excellent leadership and team management skills.
- Strong communication and stakeholder management ability.
- Data-driven decision-making and analytical skills.
- Creativity balanced with commercial and business acumen.
- Vendor and agency management experience.
Benefits
- Competitive Salary
- 13th Month Allowance
- Leave Allowance
- Monthly Performance Bonus
- Retirement Savings
- Medical Coverage
- Paid Time Off
- Opportunity to work in a fast-paced and dynamic environment
Application Closing Date
Not Specified.
Interested and qualified candidates should:
Click here to apply online
