Location: Victoria Island, Lagos
Employment Type: Full-time
Job Summary
- The Marketing & Sales Manager will be responsible for developing, owning and coordinating integrated marketing and sales strategies that drive revenue growth, market expansion, and brand equity across all ORÍKÌ Group subsidiaries.
- The role oversees end-to-end marketing and sales performance, ensuring alignment with the Group’s strategic objectives.
- The position requires strong commercial acumen, leadership capability, and a deep understanding of both brand-led marketing and performance-driven sales execution.
Responsibilities
Marketing & Sales Strategy Development:
- Develop, own, and coordinate comprehensive group-wide marketing and sales strategies aligned with ORÍKÌ Group’s growth objectives.
- Conduct market research and competitive analysis across all subsidiaries to identify growth opportunities, customer segments, and market gaps.
- Translate business goals into actionable marketing and sales plans with clear targets and timelines.
- Drive revenue growth across spa services, retail products, e-commerce, mobile app offerings, etc
- Collaborate with subsidiary heads to ensure localized execution while maintaining group-wide consistency.
Sales Performance & Revenue Growth:
- Coordinate and oversee sales activities across all ORÍKÌ subsidiaries, ensuring targets are clearly defined and tracked.
- Set sales targets, monitor performance, and implement corrective actions to improve conversion rates and revenue outcomes.
- Develop pricing, promotional, and bundling strategies to maximize revenue and customer lifetime value.
- Strengthen customer acquisition, retention, and upselling strategies across physical locations and digital platforms.
- Work closely with operations teams to ensure service delivery supports sales promises and customer expectations.
Growth & Digital Marketing Management:
- Plan, execute, and optimize growth marketing campaigns across digital and traditional channels including social media, content marketing, PR, email marketing, paid advertising, radio, billboards, and in-spa displays.
- Oversee digital performance marketing, SEO, paid search, paid social, retargeting, and analytics.
- Forecast, measure, and analyze campaign performance across the full customer funnel.
- Monitor changes in Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) to assess marketing effectiveness.
- Manage and coordinate social media teams/agencies and ensure content aligns with brand and conversion goals.
- Ensure all ORÍKÌ marketing materials (brochures, flyers, digital assets) are current, accurate, and consistent.
Brand Management & Market Positioning:
- Ensure accuracy, consistency, and uniformity of ORÍKÌ Group’s brand across all subsidiaries and communication channels.
- Coordinate brand campaigns aimed at increasing awareness, engagement, and market trust.
- Ensure the ORÍKÌ website, mobile app, and social media platforms are continuously updated and optimized for user experience.
- Stay abreast of industry trends, customer preferences, and emerging tools to inform strategic decisions.
- Articulate the brand and commercial strategy clearly to internal teams and external stakeholders.
Partnerships, Events & Stakeholder Engagement:
- Support partnership development by providing marketing and sales materials to enhance collaborations.
- Assist in planning, executing, and representing ORÍKÌ Group at events, activations, and networking opportunities.
- Identify, research, and evaluate new partnership and revenue opportunities aligned with the ORÍKÌ brand.
- Work cross-functionally with operations, finance, and leadership teams to deliver integrated initiatives.
Reporting & Performance Management:
- Prepare and present regular performance reports to the MD covering sales results, campaign effectiveness, ROI, and market insights.
- Track conversion rates, cost per acquisition, revenue performance, and overall marketing efficiency.
- Ensure data-driven decision-making across all marketing and sales activities.
Remuneration
- Salary: N700,000 - N800,000 Monthly.
Application Closing Date
Not Specified.
Interested and qualified candidates should send their Resumes to: jointheteam@orikigroup.com using the Job Title as the subject of the email.
