Social Media and Digital Marketing Manager

Job Title: Social Media and Digital Marketing Manager

Location: Abuja (FCT)
Employment Type: Full-time

Role Summary

• This role goes beyond scheduling posts.
• You will own strategy and execution across all active expressions, coordinate founder thought leadership, manage content calendars and newsletters, support lead generation, run approved campaigns, and provide performance reports.
• The role will also supervise and coordinate approved creative partners. You will capture and route marketing-qualified leads.

What You Will Do
Portfolio Strategy and Brand Management:

• Develop and execute a practical digital marketing strategy for each active expression.
• Keep the corporate, programme, and founder brands distinct while coordinating shared themes and campaigns.
• Ensure public content uses approved positioning, terminology, assets, and permissions.

Content and Channel Execution:

• Build and manage content calendars, briefs, copy, production schedules, approvals, and publishing.
• Plan and publish up to three posts per week for each active brand, based on approved priorities and capacity.
• Turn the organisation's expertise, events, programmes, and intellectual property into strong posts, newsletters, videos, and campaign content.
• Manage profiles, comments, messages, links, calls to action, and the approved asset library

Email Marketing and Lead Generation:

• Plan, write, build, and send newsletters per month.
• Clean and segment contact data for relevant, permission-aware outreach.
• Connect campaigns to landing pages, forms, WhatsApp, email, direct messages, or booking channels.
• Capture, log, and route every qualified enquiry to the agreed business owner.

Campaigns Performance and Team Management:

• Plan and execute approved organic and paid campaigns for programmes, webinars, events, products, and priority offers.
• Maintain a weekly performance dashboard and provide a concise monthly review with lessons and recommended changes.
• Use data to improve content, targeting, calls to action, conversion paths, and campaign efficiency.
• Supervise the intern and coordinate designers, editors, videographers, media support, and other contributors.

Who You Are

• Think strategically and understand how digital marketing supports commercial growth.
• Write and edit confidently for senior executives, institutions, and professional audiences.
• Take ownership without waiting to be chased and can work with limited supervision.
• Are highly organised, precise, responsive, and able to manage several brands at once.
• Can execute directly while giving clear briefs and feedback to creative support.
• Use sound judgement around confidentiality, permissions, public claims, and brand reputation.

How Success Will Be Measured

• Approved content published on schedule.
• Relevant audience growth and engagement quality.
• Newsletter delivery, engagement, and response.
• Campaign registrations, qualified enquiries, and conversion performance.
• Consistent brand accuracy, quality, and compliance.

Required Experience

• BSC/HND in Marketing, Communications, or a related role.
• Minimum of 3 years’ hands-on experience managing social media for corporate or professional-service brands, with evidence of content execution, audience growth, engagement and lead generation
• Demonstrated experience owning strategy and execution across more than one brand, programme, or audience.
• Practical experience with email marketing, database segmentation, lead tracking, paid campaigns, and performance reporting.
• Working ability with social publishing tools, email platforms, spreadsheets, analytics, design tools, and basic short-form video workflows.

Application Closing Date
22nd September, 2026.

Interested and qualified candidates should send their CV and portfolio with at least three relevant examples to: hr@strengthsafrica.com using the job role as the subject of the mail.

Note

• This role requires independent ownership.
• The successful candidate must create structure, maintain momentum, and take responsibility for the quality and timeliness of digital marketing across several expressions while directing available creative support.