Job Title: Digital Marketer
Location: Ikeja, Lagos
Employment Type: Full-time
Role Summary
- The Digital Marketer drives HipTV's paid and performance marketing efforts — paid advertising campaigns, SEO and website growth, email marketing, and digital campaign execution for HipTV's brand partners and sponsors.
- While the Social Media Manager focuses on organic content and community growth, the Digital Marketer focuses on paid reach, website performance, and digital revenue: turning HipTV's growing audience into trackable, monetisable digital marketing outcomes.
Key Responsibilities
- Plan and execute paid digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms to grow HipTV's audience and support monetisation goals.
- Own SEO strategy and execution for hiptv.tv, driving organic search traffic to HipTV's news, entertainment, and event content.
- Plan and run email/newsletter marketing campaigns to retain and re-engage HipTV's audience.
- Execute digital ad campaigns on behalf of HipTV's brand partners and sponsors, ensuring agreed deliverables (impressions, reach, engagement) are met and reported.
- Track and report on digital marketing performance — website traffic, ad performance, conversion rates, and ROI — across all channels.
- Manage HipTV's digital marketing budget, allocating spend across platforms based on performance data.
- Collaborate with the Social Media Manager to align paid campaigns with organic content and community growth efforts.
- Work with the Head of News Department and content teams to identify high-traffic content opportunities for paid amplification.
- Conduct market and competitor research to identify new digital growth opportunities and emerging platforms or ad formats.
- Support the packaging and execution of digital advertising products sold to sponsors and brand partners.
- Optimise landing pages, website conversion funnels, and other digital touchpoints to improve campaign performance.
- Stay current on digital marketing trends, ad platform changes, and privacy/tracking developments affecting campaign performance.
Application Closing Date
Not Specified.
Interested and qualified candidates should send their CV to: hrmanager@smoothpromotionsng.com using the Job Title as the subject of the mail.