Location: Ikeja, Lagos
Employment Type: Full-time
Role Summary
- The Social Media Manager will own HipTV's social media presence end-to-end and lead the brand's transition from a TV-anchored channel to a digital-native, social-first media house.
- This person will translate HipTV's TV shows, event coverage, and exclusive access into a daily content engine across all major platforms, grow engaged audiences, and turn HipTV's social channels into a primary revenue and brand-relevance driver — not just a promotional add-on to TV.
Key Responsibilities
- Own and execute HipTV's social media strategy across Instagram, TikTok, YouTube, X (Twitter), and Facebook, with platform-specific content plans.
- Lead the conversion of HipTV's TV-first content model (shows, interviews, event coverage, red-carpet footage) into short-form, social-native formats optimised for each platform.
- Plan and manage a daily/weekly content calendar covering entertainment news, artist profiles, event highlights, and trending urban culture moments.
- Grow followers, engagement, and watch-time across all channels, with clear targets tied to HipTV's pan-African, youth-focused audience.
- Work with HipTV's production and events teams to capture real-time, social-first content at shows, red carpets, and The Headies.
- Manage community engagement — comments, DMs, and audience interaction — to build an active, loyal digital community.
- Track platform analytics and translate performance data into content and strategy decisions; report on growth, engagement, and revenue-relevant metrics.
- Identify and manage relationships with influencers, creators, and artists for collaborations, takeovers, and cross-promotion.
- Support brand partnerships and advertising sales by packaging social media inventory (posts, reels, stories, integrations) for sponsors.
- Stay ahead of platform trends, algorithm changes, and format shifts (e.g. Reels, TikTok trends, YouTube Shorts) and adapt HipTV's approach accordingly.
- Manage and mentor junior content creators and social media executives.
Qualifications
- Interested candidates should possess a Bachelor’s Degree with 3 - 4 years experience.
Application Closing Date
11th August, 2026.
Interested and qualified candidates should send their CV to: info@zinajob.com using the Job Title as the subject of the mail.