Head, Digital Sales Strategy

Job Title: Head, Digital Sales Strategy

Location: Lagos
Employment Type: Full-time

Description

• The Head, Digital Sales Strategy will lead the growth, commercial performance, and strategic development of the Bank’s agent banking, POS, and alternative sales channels.
• The role will drive agent and merchant acquisition, activation and retention, channel productivity, transaction growth, customer acquisition, revenue generation, and overall channel profitability.
• The successful candidate will be responsible for building a scalable, high-performing distribution network that delivers sustainable revenue growth.

Responsibilities

• Develop and execute the Bank’s digital channel sales and agent banking strategy.
• Drive recruitment, onboarding, activation, productivity, and retention of agents and merchants.
• Set and achieve monthly and annual targets for agents, transactions, customers, deposits, revenue, and profitability.
• Build, lead, and manage a high-performing field sales team across assigned territories.
• Identify high-potential markets and expand the Bank’s agent and POS network.
• Improve the productivity, transaction volumes, and revenue contribution of existing agents.
• Monitor agent and POS performance and implement reactivation strategies for inactive or underperforming agents.
• Develop and implement agent incentive, commission, and performance programmes.
• Drive customer acquisition and cross-selling of banking and financial products through digital sales channels.
• Monitor channel revenue, transaction volumes, deposits, float, costs, and profitability.
• Build and maintain strategic relationships with super agents, aggregators, merchants, and other channel partners.
• Analyse market, customer, and channel trends to identify opportunities for growth and expansion.
• Establish performance standards, sales processes, and reporting mechanisms to improve channel efficiency.
• Provide regular performance reports, insights, and actionable recommendations to Management.
• Ensure sales activities and channel operations comply with applicable regulatory and internal requirements.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field.
• 8–12 years of relevant professional experience, with at least 5 years in sales, channel management, agency banking, or a related commercial role.
• Proven experience in agent banking, POS, fintech, payments, microfinance, commercial banking, or a related financial services environment.
• Strong understanding of the Nigerian agency banking, fintech, POS, and payments ecosystem.
• Demonstrated experience building, managing, and scaling distributed sales or agent networks.
• Proven track record of delivering measurable growth in transaction volumes, customer acquisition, revenue, and/or channel profitability.
• Strong commercial, analytical, negotiation, and business development skills.
• Strong leadership and people-management capabilities, particularly in managing field-based sales teams.
• Ability to develop and execute channel strategies and translate them into measurable commercial results.
• Strong understanding of agent productivity, commissions, incentives, acquisition, activation, retention, and reactivation.
• Ability to work effectively with aggressive targets and in a fast-paced, performance-driven environment.
• Strong communication, stakeholder-management, reporting, and problem-solving skills.

Benefits

• Competitive salary and benefits package
• Innovative and flexible work culture
• Continuous learning, training, and professional development
• Private health insurance
• Employer pension contributions.

Application Closing Date
8th October, 2026.

Interested and qualified candidates should send their CV to: recruitment@protenintl.com using ''Head, Digital Sales Strategy" as the subject of the email.

Note: Only qualified candidates would be contacted.