We are recruiting to fill the position below:
Job Title: Head of Admission and Marketing
Location: Victoria Island, Lagos
Employment Type: Full-time
Industry: Education
Job Summary
- The College is seeking an experienced, strategic, and results-driven Head of Admissions and Marketing to lead its admissions, enrollment, and marketing functions.
- The successful candidate will be responsible for developing and implementing strategies that achieve student recruitment targets, sustain optimal enrollment levels, strengthen the College's brand visibility, and deliver a high-quality experience for prospective parents, students, and external stakeholders.
- The role requires a strong combination of admissions management, strategic marketing, relationship management, data analysis, communications, and business development expertise, with proven experience in increasing student enrollment and retention.
Key Responsibilities
- Develop and implement the College's admissions, enrollment, and marketing strategy to achieve student recruitment targets and sustain optimal enrollment levels.
- Lead the end-to-end admissions process, including enquiries, applications, assessments, offers, acceptance, onboarding, and enrollment conversion.
- Manage the admissions team and ensure a high-quality experience for prospective parents, students, and external stakeholders.
- Design and execute integrated marketing campaigns across digital, print, social media, events, and traditional channels to enhance brand awareness and visibility.
- Build and maintain strong relationships with prospective families, alumni, feeder schools, education consultants, corporate organizations, and community stakeholders.
- Oversee school communications, publications, newsletters, promotional materials, website content, and social media presence.
- Analyze admissions and marketing data, prepare enrollment forecasts, and provide regular reports and recommendations to the Principal and Board.
- Organize admissions events, open days, school tours, exhibitions, webinars, and recruitment activities.
Preferred Skills and Experience
The ideal candidate should demonstrate strong competence and experience in the following areas:
- Admissions management and student recruitment.
- Strategic marketing and brand management.
- Digital marketing and social media management.
- Customer relationship management (CRM) and lead conversion.
- Data analysis, enrollment forecasting, and reporting.
- Budget management and financial planning.
- Event planning and stakeholder engagement.
- Excellent presentation, negotiation, and relationship-building skills.
- Strong written, verbal, and interpersonal communication skills.
- Project management and campaign execution.
- Proven record of increasing student enrollment and retention.
- Experience with school admissions platforms, CRM systems, and student information systems.
- Expertise in digital advertising, SEO, Google Analytics, and social media marketing.
- Knowledge of COBIS, CIS, BSO, or other international school accreditation frameworks.
- Experience managing school rebranding, reputation management, or strategic communication initiatives.
- Graphic design and content creation experience using Canva, Adobe Creative Suite, or equivalent tools.
- Change management and business development experience.
- Experience working with expatriate families and international student recruitment.
Requirements
Qualifications:
- Qualifications in Marketing, Communications, Public Relations, Business Development, or related fields.
- Membership of professional bodies such as NIMN, CIM, CIPR, NIPR, or related organizations.
Experience:
- At least 10 years.
- Experience working with international schools, expatriate families, international student recruitment, and international school accreditation frameworks will be highly relevant to the role.
Salary and Benefits
- N400,000 – N450,000 gross monthly.
- Housing allowance.
- Health insurance.
- Pension.
- Leave allowance.
- 13th month pay.
Application Closing Date
7th October, 2026.
Interested and qualififed candidates should send their CV to: bradfieldforms@gmail.com using “Head of Admission and Marketing" as the subject of the email.
