Head of Marketing and Communication

We are recruiting to fill the position below:

Job Title: Head of Marketing and Communication

Location: Abeokuta, Ogun
Employment Type: Full-time
Reports to: The Principal
Industry: Education

Job Summary

• The Head of Marketing and Communications will lead the College's brand, marketing, and communications strategy, with a strong emphasis on digital.
• The primary objective of the role is to grow admissions: increasing quality enquiries, applications, and enrolments, and strengthening the College's reputation among prospective families in Nigeria and the diaspora.
• This is a hands-on role. The successful candidate will both set the strategy and execute it, working closely with the principal, the admissions team, and academic staff.

Key Responsibilities
Strategy and Brand:

• Develop and own the annual marketing plan and budget, aligned to admissions targets
• Maintain a consistent brand identity and tone of voice across all channels and materials
• Track competitor positioning among Nigerian and international schools

Digital Marketing:

• Own the College website: content, SEO, user experience, and enquiry conversion
• Plan and run paid digital campaigns (Meta, Google) targeting prospective parents in Nigeria and the diaspora
• Manage the College's social media presence (Instagram, YouTube, X, Facebook), including a content calendar
• Build and manage email marketing to prospective and current parents
• Report monthly on performance using analytics (enquiries, cost per lead, conversion), and adjust spend accordingly

Admissions Marketing:

• Partner with the admissions team to nurture enquiries from first contact through to enrolment
• Plan and promote open days, entrance examinations, and recruitment events
• Produce admissions materials: prospectus, video tours, testimonials

Content and Communications:

• Produce or commission photography, video, and written content that showcases student life, academic results, and boarding
• Manage the school newsletter and parent-facing communications
• Support the Principal with internal and external communications, including sensitive or reputational matters

Safeguarding

• Ensure all content involving students complies with the College's Child Protection and Safeguarding Policy, including image consent
• Complete safeguarding training and uphold safer recruitment standards

Requirements

• 5+ years' marketing experience with at least 2 years in a digital-led role
• Demonstrable, hands-on experience running paid social and search campaigns with measurable results
• Strong content skills: writing, and directing photography and video
• Proficiency with analytics tools (e.g. Google Analytics, Meta Ads Manager) and CMS platforms
• Excellent written English and a sharp eye for brand consistency
• Willingness to spend regular time on campus in Abeokuta, including overnight stays where needed for events
• Experience marketing schools, education, or another premium consumer service
• Understanding of the Nigerian private education market and diaspora parent audience
• Experience managing agencies, freelancers, or a small team
• Basic design skills (e.g. Canva, Adobe suite).

Salary
Competitive and open to negotiation based on experience and qualifications.

Application Closing Date
5th October, 2026.

Interested and qualififed candidates should send their CV to: bradfieldforms@gmail.com using the Job Title as the subject of the email.