Location: Ilupeju Lagos
Employment Type: Full-time
Description
- We are seeking a Marketing Officer to fully own and accelerate our marketing function.
- In this role, you won't just build brand visibility and drive qualified leads for our sales pipeline; you will also act as our internal AI Transformation Champion.
- You will lead the charge in identifying, piloting, and scaling AI-powered workflows to revolutionize our marketing operations and enhance cross-functional business efficiency.
- If you are a self-starter eager to tie marketing strategies directly to revenue outcomes while staying ahead of the technological curve, we want to hear from you.
Key Responsibilities
- Growth & Lead Generation: Plan and execute multi-channel B2B campaigns (LinkedIn Ads, Google Ads, Email, and Content Marketing) to consistently feed the sales pipeline with qualified leads.
- AI Adoption & Governance: Develop a phased AI adoption roadmap. Integrate generative AI and automation tools (e.g., ChatGPT, Claude, Jasper, Midjourney) into daily workflows while establishing clear ethics, data privacy, and brand-safety guidelines.
- Content & Thought Leadership: Partner closely with engineering and technical teams to translate complex capabilities into benefit-driven messaging, case studies, whitepapers, and digital content.
- Website & SEO Management: Own the company website end-to-end, optimizing user experience, tracking analytics (Google Analytics/Search Console), and implementing robust SEO strategies.
- Sales Enablement: Build and maintain a centralized library of pitch decks, product datasheets, capability statements, and competitor intelligence to support the sales team during tenders and high-stakes proposals.
- Events & Partnerships: Manage the strategy, logistics, and ROI execution for industry trade shows, exhibitions, webinars, and partner co-marketing initiatives.
- Cross-Functional AI Training: Deliver basic AI literacy programs and create prompt libraries to help teams outside of marketing (Sales, HR, Operations) automate repetitive tasks.
First 90-Day Priorities:
- Conduct a comprehensive audit of existing brand assets, website UX, and digital positioning.
- Deliver a data-backed 6-to-12-month marketing plan aligned with company sales targets.
- Present a phased AI readiness assessment and quick-win adoption roadmap to executive leadership.
- Launch at least one highly optimized lead generation campaign with measurable KPIs.
Requirements
- Essential: Bachelor’s Degree in Marketing, Mass Communication, Business, or a related discipline.
- Essential: Professional marketing certification (e.g., CIM, Google Ads, HubSpot Inbound).
- Desirable: Certifications in AI/Data Analytics (e.g., Google AI Essentials), Project Management (PMP/Agile), or a Master’s/MBA.
Experience &Skills:
- 3-5 years of progressive experience spanning both brand/content marketing and digital performance marketing.
- Proven track record of B2B lead generation with a clear tie-in to sales pipeline growth.
- Hands-on proficiency with CMS platforms (WordPress, Webflow, etc.), SEO tools, and analytics dashboards.
- Demonstrable experience using AI tools professionally for content velocity, campaign optimization, or data analysis.
- Exceptional writing and storytelling abilities, with a knack for clarifying complex technical or engineering-led concepts.
- Asset: Prior experience within the Nigerian or West African B2B market, specifically in the industrial, energy, or engineering sectors.
Pre-Employment Requirements:
- Satisfactory background and reference checks.
- A diverse portfolio showcasing previous campaigns, writing samples, or performance reports.
- AI Practical Exercise: Shortlisted candidates will be asked to demonstrate their AI tool proficiency and prompt engineering skills through a practical use-case scenario during the interview process.
Salary
N250,000 - N300,000 per month.
Application Closing Date
4th September, 2026.
Interested and qualified candidates should send their application to: marvelrecruitment7@gmail.com using the Job Title as the subject of the email.
