Sales Representative at Acabado — Kano | Handmework

Overview

Full description from the employer source. Apply via the official link when ready.

Acabado - We sell bakery products and provide bakers with affordable and available quality raw material that helps to enhance the quality of their baked goods in the shortest of time. Acabado Products continues to grow its vision of becoming the leading provider of essential needs in cake making in West Africa. We continue to sustain and improve on our market leadership in edible colour production, icing sugar, cake syrup, and ready to roll fondant and cake flavours. In line with our mission, we will continue to provide the basic raw material needs of cake makers in Nigeria.

We are currently seeking for applications from qualified, skilled, reliable, and efficient applicants to join our growing organization in the capacity below:

Job Title: Sales Representative

Location: Kano
Employment Type: Full-time

Job Summary

Acabado Products International is seeking an energetic, results-driven Sales Representative to drive sales growth and expand our market presence.
In this role, you will identify prospective clients, build strong customer relationships, present product solutions, and close sales opportunities to achieve targets.
You will serve as a key ambassador for our brand, ensuring high customer satisfaction and identifying new market avenues.

Key Responsibilities

Lead Generation & Prospecting: Identify, contact, and qualify new business opportunities through cold calling, networking, field visits, and online research.
Client Engagement & Sales Pitching: Conduct product presentations and demonstrations tailored to potential and existing clients' needs.
Relationship Management: Build and maintain long-term business relationships with key accounts, store managers, and distributors to ensure repeat orders.
Negotiation & Closing: Present pricing proposals, negotiate contract terms, and close sales in alignment with company guidelines and profitability goals.
Market & Competitor Analysis: Stay informed on industry trends, competitor activities, and customer feedback to share actionable insights with the sales management team.
Sales Reporting: Record daily activities, track leads, update sales pipelines, and submit weekly performance reports.

Required Skills & Qualifications

Sales Track Record: 2–4 years of experience in direct sales, business development, or account management, consistently meeting or exceeding sales quotas.
Communication & Interpersonal Skills: Exceptional verbal, written, and presentation skills with an ability to connect effectively across diverse audiences.
Negotiation & Closing Ability: Strong persuasion and closing skills with a proven track record of handling customer objections.
Self-Motivation & Drive: High level of initiative, goal-oriented mindset, and ability to work independently in a fast-paced environment.
Organization & Time Management: Excellent route planning, scheduling, and pipeline management capabilities.

Salary
N80,000 - N100,000 monthly.

Application Closing Date
11th September, 2026.

Interested and qualified candidates should send their CV to: acabadoproductsCVS@gmail.com using the Job Title as the subject of the mail.

Sales Representative

Overview

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