Urgent Hiring: Online Marketing Manager — High-Impact Role with Growth Potential

Overview

Responsibilities

• Plan and execute all digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), marketing databases, email marketing, social media management, and display advertising campaigns.
• Design, build, and maintain a strong social media presence across various platforms to engage our audience effectively.
• Measure and report on the performance of all digital marketing campaigns, assessing results against established goals (ROI and KPIs).
• Identify emerging trends and insights in the digital landscape, optimizing marketing spend and performance based on these insights.
• Brainstorm innovative and creative growth strategies to enhance brand visibility and user engagement.
• Plan, execute, and measure experiments and conversion rate optimization tests to improve overall effectiveness.
• Collaborate with internal teams to create optimized landing pages that enhance user experience and drive conversions.
• Utilize strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.
• Instrument key conversion points and optimize user funnels to increase lead generation and conversions.
• Collaborate with agencies and other vendor partners to enhance marketing strategies and outreach.
• Evaluate emerging technologies in digital marketing, providing thought leadership and perspective for adoption when appropriate.

Requirements

• BSc / MSc Degree in marketing or a related field.
• Proven experience in digital marketing roles.
• Demonstrable expertise in leading and managing SEO/SEM, marketing databases, email campaigns, social media strategies, and display advertising initiatives.
• Highly creative with a strong background in identifying target audiences and developing digital marketing campaigns that engage, inform, and motivate potential clients.
• Experience in optimizing landing pages and user conversion funnels.
• Proficient in conducting A/B and multivariate testing.
• Solid understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical skills with a data-driven mindset.