Job Title: Area Sales Manager (ASM)
Locations: Kaduna and Kano
Employment Type: Full-time
Report To: Regional Sales Manager (RSM)
Role Summary
- We are seeking an experienced Area Sales Manager to grow our packaged staple-food portfolio across a large northern territory.
- This opportunity is intended for a serving Area Sales Manager with direct field-sales responsibility in the FMCG industry.
- The successful candidate will accelerate volume growth, expand market share, strengthen route-to-market execution and lead a high-performing regional sales organization.
Job Focus
- Deliver territory volume, revenue, distribution and market-share targets.
- Establish and scale selected food categories (staple foods) across priority markets.
- Build and manage a commercially sustainable distributor and wholesale network.
- Expand product availability across traditional trade, wholesale and other relevant channels through secondary sales push.
- Develop territory plans based on market potential and customer opportunities.
- Manage sales forecasts, distributor inventory and field execution.
- Lead trade promotions, merchandising and visibility programmes.
- Recruit, coach and manage the territory field-sales team.
- Maintain relationships with distributors, wholesalers and key market stakeholders.
- Provide actionable intelligence on competition, pricing and consumer trends.
Experience and Requirements
- Bachelor’s Degree in Business Administration, Marketing or related discipline.
- Minimum of 5 years proven experience appointing and managing distributors across the region.
- Must currently manage and have the relevant product experience in the grain/staple food category.
- Must have direct responsibility for secondary sales delivery in a large territory.
- Significant experience in packaged foods, semo, wheat meal, flour, grain-based foods or a closely related category.
- An active distributor, wholesaler and customer network across North West Nigeria, preferably within semo or adjacent staple-food categories.
- Demonstrated success in delivering territory volume, revenue, distribution and market-share targets.
- Strong working knowledge of forecasting, distributor inventory and sales-performance management.
- Willingness and ability to travel extensively across the territory.
Skills and Competencies:
- Strong field-sales leadership and commercial judgment.
- Knowledge of Northern markets (Kano, Kaduna, Katsina) and trade structures.
- Expertise in distributor appointment, development and performance management.
- Strong route-to-market and territory-development capabilities.
- Proficiency in Microsoft Excel.
Salary
N250,000 - N400,000 monthly (Open to Negotiation).
Application Closing Date
12th September, 2026.
Interested and qualified candidates should send their CV to: recruitment@srlng.com using “ASM – Kano” as the subject of the email.
