Job Title: Marketing Field Executive
Location: Lagos
Employment Type: Full-time
Department: Sales & Marketing
Reports To: Trade Marketing Manager
Role Summary
- The Marketing Field Executive will execute market activations and strengthen product availability, visibility, and sales across assigned territories.
- The role involves ensuring that retail outlets are adequately stocked, POS materials are correctly displayed, and all stock and brand-compliance requirements are met.
- The Executive will identify and maintain updated lists of sub-distributors and retail outlets, educate customers on product availability, pricing, and the value chain, and direct eligible buyers to designated wholesalers within their areas.
- They will also lead field activations, distribute relevant product information, capture market feedback, and create engaging photos, videos, and written content for the brand’s social-media and trade-marketing channels.
Key Responsibilities
- Plan, coordinate, and execute market activations in assigned territories.
- Ensure product availability and adequate stock levels across retail outlets.
- Monitor stock rotation, pricing, visibility, and brand compliance.
- Install POS materials correctly and regularly review their condition and effectiveness.
- Identify, register, and maintain an updated database of sub-distributors and retail outlets.
- Educate customers on product benefits, pricing, margins, and the distribution value chain.
- Direct semi-bulk buyers and retailers to approved wholesalers or distributors in their areas.
- Distribute product and promotional information to customers and trade partners.
- Monitor competitors’ pricing, promotions, visibility, and market activities.
- Capture market feedback and submit timely field-activity reports.
- Create engaging field photos, videos, and written content for trade and social-media channels.
Key Result Areas and KPIs
- Product Availability: Percentage of targeted retail outlets stocking the required SKUs.
- Campaign Effectiveness: Increase in purchase volume within the promoted area during the three months following a campaign.
- POS Deployment: Number and percentage of targeted outlets with correctly installed POS materials and the resulting increase in purchase rate.
- Outlet Development: Number of new retail outlets and sub-distributors identified, registered, and converted into active customers with all contact information.
- Stock and Brand Compliance: Percentage of assigned outlets with SKU visibility and volume
- Field Reporting: Submission of outlet, and market-feedback reports.
Qualifications and Requirements
- Three to five years of experience in FMCG field marketing, trade marketing, sales activation, BTL marketing, or a similar role.
- Strong understanding of general trade, modern trade, distributor networks, retail pricing, and the FMCG value chain.
- Experience executing market activations and deploying POS materials.
- Ability to communicate effectively in Pidgin and simple English when engaging traders and retailers.
- Basic content-creation skills, including photography and videography using a smartphone or camera.
- Willingness to travel regularly to open markets, distributor warehouses, supermarkets, and retail outlets.
Salary
N250,000 - N350,000 monthly.
Application Closing Date
19th September, 2026.
Interested and qualified candidates should send their CV to: recruitment@srlng.com using “Marketing Field Executive” as the subject of the email.
