Role Overview
- We are seeking a strategic, forward-thinking, and highly creative Creative Marketing Strategist to develop and execute marketing strategies that strengthen brand positioning, increase visibility, engage target customers, and drive measurable business growth.
- The ideal candidate should combine strong strategic thinking with creativity, commercial awareness, and a deep understanding of the fashion and luxury market.
Key Responsibilities
- Develop and implement data-driven marketing and brand strategies aligned with business objectives.
- Develop strategies that strengthen brand positioning within the fashion and luxury market.
- Collaborate with creative and social media teams to maintain consistency in brand messaging, tone, and visual identity.
- Conduct market research and competitor analysis to identify trends, customer insights, and growth opportunities.
- Lead the development of brand campaigns, storytelling initiatives, and marketing activations.
- Identify and develop strategic collaborations, brand partnerships, and influencer opportunities.
- Lead brainstorming and strategic planning sessions with internal teams.
- Monitor brand performance, customer feedback, campaign results, and market response.
- Use performance data to refine marketing strategies and improve results.
- Ensure brand consistency across social media, packaging, events, customer
- interactions, and other touchpoints.
- Translate brand concepts and creative direction into clear marketing messages and campaigns.
- Work closely with content creators, designers, social media teams, and other creative professionals.
- Present campaign performance, insights, and recommendations to management.
- Develop marketing initiatives that contribute directly to customer acquisition, engagement, and sales.
Requirements
- HND or Bachelor's Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related field.
- 3–5 years of proven experience as a Creative Marketing Strategist, Brand Manager, Marketing Strategist, or similar role.
- Previous experience within the fashion, luxury, beauty, or lifestyle industry is highly preferred.
- Strong understanding of brand positioning, campaign strategy, content ideation, and consumer behavior.
- Strong portfolio demonstrating previous campaign growth, engagement, and measurable results.
- Experience with influencer marketing and brand partnerships is highly preferred.
- Strong copywriting and storytelling skills.
- Familiarity with Canva, CapCut, Adobe Suite, or similar creative tools is an advantage.
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Must be innovative, commercially aware, self-motivated, and results-oriented.
Salary
N400,000 – M500,000 per month.
Application Closing Date
Not Specified.
Interested and qualified candidates should send their CV, Portfolio, and Instagram handle to: whipsmartrecruitment@gmail.com using "Creative Marketing Strategist – Lekki" as the subject of the email.
Note
- For more enquiries, WhatsApp: 09131150110.
- Only shortlisted candidates will be contacted.
