Location: Omole Phase 1, Lagos
Employment Type: Full-time
Job Summary
- The Sales Manager is responsible for driving revenue growth by developing and executing effective sales strategies, managing the sales team, building strong customer relationships, and identifying new business opportunities.
- The role involves setting sales targets, monitoring team performance, forecasting sales, and ensuring the achievement of organizational objectives while maintaining high levels of customer satisfaction.
Key Responsibilities
Sales Strategy & Business Development:
- Develop and implement sales strategies to achieve revenue and profitability targets.
- Identify and pursue new business opportunities, partnerships, and markets.
- Develop sales plans aligned with the company's business objectives.
- Monitor market trends, competitor activities, and customer needs.
- Expand the company's customer base and strengthen existing client relationships.
Team Leadership:
- Recruit, train, coach, and supervise sales representatives.
- Set individual and team sales targets.
- Conduct regular performance reviews and provide constructive feedback.
- Motivate the sales team to achieve and exceed sales goals.
- Organize regular sales meetings and product knowledge sessions.
Customer Relationship Management:
- Build and maintain strong relationships with key clients.
- Resolve customer complaints and escalated issues promptly.
- Ensure excellent customer service throughout the sales process.
- Negotiate contracts, pricing, and service agreements with clients.
Sales Performance & Reporting:
- Monitor daily, weekly, and monthly sales performance.
- Prepare sales forecasts and management reports.
- Track key performance indicators (KPIs) and recommend improvement strategies.
- Analyze sales data to identify trends and opportunities.
Budget & Revenue Management:
- Develop and manage the sales budget.
- Monitor sales expenses and ensure cost-effective operations.
- Maximize profitability while maintaining competitive pricing.
Collaboration:
- Work closely with the Marketing team to execute promotional campaigns.
- Collaborate with Operations, Procurement, Finance, and Customer Service to ensure seamless service delivery.
- Support product launches and market expansion initiatives.
Compliance:
- Ensure adherence to company sales policies and ethical standards.
- Maintain accurate sales records and customer information.
- Ensure compliance with contractual obligations and regulatory requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- Revenue growth.
- Gross profit margin.
- Customer acquisition rate.
- Customer retention rate.
- Sales conversion rate.
- Average deal value.
- Sales pipeline growth.
- Team productivity.
- Customer satisfaction.
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related field.
- A professional sales certification is an added advantage.
Experience:
- Minimum of 5 years of progressive sales experience.
- 2 – 3 years in a supervisory or managerial sales role.
- Experience in business development and account management is preferred.
Required Skills & Competencies:
- Strong leadership and people management skills.
- Excellent communication and presentation abilities.
- Negotiation and persuasion skills.
- Strategic planning and execution.
- Business development expertise.
- Customer relationship management.
- Sales forecasting and budgeting.
- Analytical and problem-solving skills.
- Time management and organizational skills.
- Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce, HubSpot, Zoho CRM).
Personal Attributes
- Results-oriented and self-motivated.
- Strong commercial awareness.
- High level of integrity and professionalism.
- Resilient and able to work under pressure.
- Adaptable to changing market conditions.
- Excellent interpersonal and relationship-building skills.
- Strong decision-making and accountability.
Working Conditions:
- Full-time position.
- May require frequent travel to meet clients and attend business events.
- Occasional work outside regular business hours to meet business needs.
Career Progression
A successful Sales Manager may advance to roles such as:
- Senior Sales Manager.
- Regional Sales Manager.
- National Sales Manager.
- Head of Sales.
- Business Development Director.
- Commercial Director.
Application Closing Date
31st August, 2026.
Interested and qualified candidates should:
Click here to apply online