Location: Omole, Lagos
Employment Type: Full-time
Job Summary
- A Sales Representative is responsible for identifying potential customers, promoting the company's products or services, building strong client relationships, and achieving sales targets.
- The role involves generating leads, closing sales, maintaining customer satisfaction, and contributing to business growth.
Key Responsibilities
- Identify and pursue new business opportunities through cold calling, networking, referrals, and field visits.
- Generate qualified leads and convert prospects into paying customers.
- Present and demonstrate the company's products or services to prospective clients.
- Build and maintain strong relationships with existing customers to encourage repeat business.
- Meet or exceed monthly, quarterly, and annual sales targets.
- Prepare and submit quotations, proposals, and sales contracts.
- Negotiate pricing and contract terms with customers within approved company guidelines.
- Follow up on inquiries, quotations, and pending sales opportunities.
- Maintain an accurate database of customers, prospects, and sales activities using CRM software or company records.
- Monitor market trends, competitor activities, and customer preferences to identify new business opportunities.
- Collaborate with the Operations, Customer Service, and Finance teams to ensure timely order fulfillment and customer satisfaction.
- Resolve customer complaints promptly and escalate issues where necessary.
- Prepare daily, weekly, and monthly sales reports for management.
- Attend sales meetings, product training sessions, exhibitions, and networking events.
- Ensure compliance with company policies, ethical standards, and sales procedures.
- Gather customer feedback and provide recommendations for product and service improvements.
- Promote the company's brand and maintain a professional image during all customer interactions.
- Maintain regular communication with existing clients to strengthen relationships and identify upselling or cross-selling opportunities.
Key Performance Indicators (KPIs)
- Monthly sales revenue achieved
- Number of new customers acquired
- Sales target achievement (%)
- Number of qualified leads generated
- Lead-to-customer conversion rate
- Customer retention rate
- Customer satisfaction score
- Number of client visits or meetings conducted
- Number of proposals or quotations submitted
- Average sales cycle duration
- Collection of outstanding customer payments (where applicable)
- Upselling and cross-selling performance
Educational Requirements
- Bachelor's Degree or HND in Business Administration, Marketing, Sales, or a related field.
- 1–3 years of sales experience (or as required by the organization).
- Experience in B2B or B2C sales is an added advantage.
- A valid driver's license and willingness to travel may be required, depending on the role.
Required Skills:
- Excellent communication and interpersonal skills
- Negotiation and persuasion skills
- Strong customer relationship management
- Sales prospecting and lead generation
- Presentation and product demonstration skills
- Time management and organization
- Problem-solving and objection handling
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Familiarity with CRM software is an advantage
- Results-oriented with strong commercial awareness
Application Closing Date
31st August, 2026.
Interested and qualified candidates should:
Click here to apply online